We invited Lazada (one of the largest ecommerce operators in Southeast Asia) and Omcom (an omnichannel commerce solution for enterprises) to share best practices for peak season sales strategies for online retailers on ecommerce marketplaces.
Using the latest data from Parcel Monitor, we take a look at three key logistical trends that are impacting the ecommerce landscape in Southeast Asia.
The global toys and games market was valued at $291.72bn in 2021. It is expected to continue its impressive growth at a rate of 4.7% (CAGR) from 2022 to 2030, comfortably cementing its place in the top five worldwide e-commerce segments for the foreseeable future. As the segment’s lucrative rise continues, we’ve looked at some of the biggest contributing factors that have already played a part and will continue to do so in the coming months.
Ecommerce is powered by technology: new innovations constantly bring new opportunities to sellers. When opportunities and market trends align, online sales can be optimized at every stage. Read about the most innovative technologies shaping ecommerce today.
Now, as social media platforms battle to streamline their commerce offering, the opportunities for brands of all sizes become vast, offering a route to potentially untapped audiences and a genuine game-changer in growth prospects. What are the different modes of social commerce? What advantages does social commerce hold over ‘traditional’ online marketplaces? What are some brands' most common mistakes when selling via social media?
Once ruled by regional shopping events, this busy period has become an opportunity for sellers all around the world. Preparing for this furious trading period has become an obsession; competition is stiff, and expectations from the consumer are at a fever pitch. Everything must run perfectly. Promotions start even earlier each year, which can cause sellers a sense of panic: Is it too late to prepare?
Multiple companies offer services for your ecommerce logistics needs for you. However, comparing them can be more difficult than comparing other services, as many potential customers – ecommerce veterans included – don’t know what to look for when considering their options.
OTTO Market is with the platform OTTO is one of Europe's most successful ecommerce companies. What began in 1949 with a catalogue and a few shoes has grown into Germany's largest online shop for Home & Living today. The platform offers a reach to over 11.5 million customers and a qualitative product environment.
An insight into the pros and cons of the vendor and vendor models of selling on marketplaces, and why brands should utilize a hybrid approach of the two.
Marketplaces have taken over the customer journey, and new trends have developed in the wake of fast-emerging ecommerce technologies. They are further changing the way consumers want to shop and give the opportunity - to any brand or retailer willing to embrace them.
Marketplaces play a key role in the shopper's journey, with customers more comfortable with digital technology and online shopping. This blog explores how your brand can take advantage of the shift online and leverage marketplace growth in selling more.
There's no question that the 2021 holiday season will be unlike any other, with spending returning to pre-pandemic levels, digital surging again, and consumers feeling spend-y. In this blog, we'll cover the five top tips to optimize your holiday season performance – be it in Europe, North America, Southeast Asia, or wherever you’re doing business.
