The US marketplace strategy guide (2025)

Tap into the $1.3 trillion US ecommerce market
The United States is the world’s most advanced ecommerce economy - but it’s also one of the most competitive. Amazon is a dominant marketplace in the US, but it’s only one piece of the puzzle.
To build long-term, scalable growth, brands need to diversify. That means going beyond Amazon and eBay and finding new, high-performing channels where your products can stand out and win.
In this guide, you’ll discover which marketplaces offer the best opportunities for your brand, what selling models to consider, and how to build a strategy that sets you up for success in 2025 and beyond.
Key topics we'll explore:
🔎 Build a high-performance marketplace strategy
Understand the pros and cons of 1P, 2P, 3P, and hybrid selling models - and how to align them with your operational capacity and growth goals.
📊Understand the ecommerce landscape
Explore data-backed trends shaping the US market, including channel fragmentation, social commerce, and fulfillment innovation.
🛒 Explore 25 US marketplaces
From Amazon and TikTok Shop to Target Plus, Wayfair, and SHEIN - we profile key players by audience, verticals, fees, visibility, and more.
🎯Marketplace selection made simple
We break down the best marketplace types - high-volume, niche, social commerce, 2P-only - and guide you through how to pick the right mix.
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