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Sell on El Palacio de Hierro with ChannelEngine
El Palacio de Hierro is Mexico’s premier luxury department‑store chain, known for its high‑end fashion, cosmetics, home goods, and prestige brands.
El Palacio de Hierro
Founded in the late 19th century, El Palacio de Hierro has evolved into a symbol of luxury retail in Mexico, operated by Grupo BAL. Its flagship store in Polanco spans multiple levels with about 40 unique department design concepts, creating a very curated, experiential shopping environment.
In recent years, the company has embraced digital transformation; for example, it reported a 136% boost in online sales. It also develops exclusive lines like DHIERRO, a sustainably‑made fashion brand only sold at Palacio de Hierro.
Quick facts:
31 locations in Mexico, including boutiques and outlets
Why sell on El Palacio de Hierro?
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Access to luxury consumers: Give your products exposure to a well‑heeled, affluent customer base that trusts the brand for high-end merchandise.
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Strong omnichannel presence: With both physical flagship stores and a rapidly growing online platform, Palacio de Hierro can help your brand reach many customers.
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Growth and innovation mindset: The company is investing in innovation (e.g., digital transformation, exclusive in-house brands).
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Questions? We've got you covered
Our experts are ready to answer any questions and guide you through the process of selling on El Palacio de Hierro.
Raul Peña
Senior Channel Partner Manager