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Marketplace Shopping Behavior Report 2026

This report reveals insights from 4,500 marketplace shoppers across the US, UK, Germany, France, and the Netherlands. It shows how trust, value, and transparency are now shaping the marketplace shopping experience.

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    Profitable everywhere: Multichannel growth that doesn't break your margins
    Discover how to stay profitable as you scale across marketplaces, TikTok Shop, and AI-driven discovery channels. Real tactics from Azerty, 10XCREW, and ChannelEngine - including a live case study with measurable results.
    Learn more
    Agentic Commerce: What marketplace sellers should know now [Live session]
    Agentic commerce is gaining traction, but what does it really mean for ecommerce teams today? Join this live session to get clarity on what’s changing and what to prepare to stay visible and competitive.
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    Marketplace shoppers in 2026: New expectations, new behavior
    Watch this session to explore how shoppers discover, compare, and decide today, and how sellers can win by adapting the way they sell.
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    Marketplace strategies for 2026: Trends, Tactics & Takeaways
    As we approach the end of the year, watch our marketplace experts discuss what a winning strategy looks like for 2026.
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    The 1P Profit Formula
    Discover how top 1P brands grow profit on Amazon by innovating into demand, turning visibility into efficient revenue, and recovering lost dollars from shortages and chargebacks.
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    Marketplace sellers insights: A reality check
    Get the truth behind the trends. Discover what’s really driving marketplace success in 2025 and how to stay ahead in 2026.
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    Your marketplace peak season booster
    Watch this expert session on demand to double-check your strategy, uncover blind spots, and pick up actionable tips that can make the difference during peak season.
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    Marketplace expansion: How to choose your next channel
    Marketplaces differ in reach, risk, and potential. This session helps you choose the marketplace that best fits your goals, category, and customers.
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    The marketplace tune-up: Smart ways to boost results
    Watch this expert-led session and learn how to break through growth plateaus on marketplaces with proven strategies and real-world solutions.
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    Prime Day 2025: Insider strategies to maximize sales
    An exclusive, data-backed look at what it takes to win Prime Day 2025. The only session you’ll need to get ahead.
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    Gear up for European growth with Decathlon & ChannelEngine
    Join to learn how to start selling on Decathlon, manage fulfillment across borders, and unlock the support you need to scale quickly.
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    Automation learnings: What marketplace sellers wish they did earlier
    Hear what ecommerce sellers wish they had automated sooner—and how smarter automation became the turning point for simplifying marketplace operations, scaling up, and protecting profit.
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    Amazon Vendor secrets: From negotiation to profit
    Watch our exclusive session as industry experts uncover top strategies for navigating vendor negotiations, preventing revenue loss, and optimizing operations for long-term profitability.
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    Unlock new markets with Allegro & ChannelEngine
    Discover how Allegro, Poland’s leading marketplace, can help your business grow in Central Europe. Watch our recorded session to learn about fulfillment, loyalty programs, and actionable strategies for success in high-growth markets.
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    How marketplace shoppers buy in 2025: Key insights
    In this on-demand session, ChannelEngine CEO Jorrit Steinz and 'Marketplace Queen' Valerie Dichtl bring marketplace consumer behavior data to life with exclusive insights and actionable tips to keep you ahead of the curve.
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    Caroline Chergui

    Marketplace Specialist

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