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Sell on Microsoft Copilot
From question to purchase in Microsoft's AI assistant
From question to purchase in Microsoft's AI assistant
Microsoft Copilot embeds intelligent shopping assistance into the daily tools millions already use: Copilot.com, Bing, Edge, MSN, and Windows. With Copilot Checkout, shoppers complete purchases directly inside Copilot without leaving the conversation.
Microsoft has launched Copilot Checkout through partnerships with Shopify, PayPal, and Stripe. A shopper asks "recommend a dress for a dinner party," compares options, asks follow-up questions, and completes checkout, all in one interaction. You stay the merchant of record, own the transaction, and keep the customer relationship.
Shorter shopping journeys, higher conversions
Shorter shopping journeys, higher conversions
Traditional shopping involves multiple searches, tabs, and comparisons. With Copilot, the entire journey condenses. A user asks "I need running shoes for trail running," and Copilot evaluates features, compares options, and enables instant checkout in one continuous conversation.
This efficiency shows in the data: journeys involving Copilot lead to 53% more purchases within 30 minutes, and when shopping intent is present they're 194% more likely to convert than journeys without Copilot.
Your product appears if your feed clearly signals: category, features, specifications, competitive pricing, availability, and trust signals like reviews
How it works with ChannelEngine
How it works with ChannelEngine
Manage your product catalog for Copilot
ChannelEngine syncs your products, pricing, inventory, and specifications to ensure they're ready for Copilot Checkout. Your catalog stays accurate and consistent across all channels.
Optimize your product data
Control and enhance the product attributes that power Copilot recommendations, from titles and descriptions to specifications and availability, all from ChannelEngine's platform.
One platform for all your channels
Manage your entire multichannel business from ChannelEngine. Updates to your catalog flow automatically to Copilot, other AI channels, marketplaces, and more, with unified inventory and order management.
Frequently asked questions
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Is Copilot Checkout available now?
Yes. Copilot Checkout launched in January 2026 and is ...
Yes. Copilot Checkout launched in January 2026 and is rolling out across the U.S. on Copilot.com, with expansion to Bing, MSN, Edge, and Windows. Merchant onboarding is happening through PayPal, Shopify, and Stripe.
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How does Copilot Checkout work?
Shoppers complete purchases directly inside Copilot without ...
Shoppers complete purchases directly inside Copilot without redirecting to your store. You remain the merchant of record, own the transaction, and keep customer data. Payment processing happens through PayPal, Shopify Payments, or Stripe.
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How do I get my products on Copilot Checkout?
- Shopify merchants: Automatically enrolled ...
- Shopify merchants: Automatically enrolled (following opt-out window)
- PayPal/Stripe merchants: Apply through Microsoft's merchant program
- Other platforms: Contact ChannelEngine to discuss integration paths
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Where do my products appear?
Initially on Copilot.com, expanding to Bing, MSN, Edge ...
Initially on Copilot.com, expanding to Bing, MSN, Edge browser, and Windows. Once enrolled in Copilot Checkout, you're automatically available across the ecosystem.
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What product data does Copilot use?
Copilot analyzes your complete product catalog—titles, ...
Copilot analyzes your complete product catalog—titles, descriptions, specifications, pricing, reviews, and availability—to match products to conversational queries and provide accurate recommendations.
Check out our latest marketplaces 🚀
Check out our latest marketplaces 🚀
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