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Sell on Google's AI Mode
Why Google’s AI mode changes product discovery
Why Google’s AI mode changes product discovery

Traditional Google Shopping appears when users search for specific products they already know they want.
Google's AI mode surfaces products when users ask open-ended questions, such as "What gaming laptop should I get for video editing?" or "Best cookware for induction stoves under €200?"
Google's AI reads your product data-titles, descriptions, attributes, reviews and decides whether to recommend your products in these conversational searches.
How Google AI Shopping works in practice
When a shopper asks "best wireless headphones for working from home," Google's AI scans product feeds for relevant matches, evaluates attributes like noise cancellation and microphone quality, checks pricing and reviews, then presents recommendations with purchase options.
Your product appears if your feed clearly signals: category (headphones), features (wireless, noise-cancelling, built-in mic), use case indicators (home office, calls, comfort), competitive pricing, and positive reviews.
How it works with ChannelEngine
Use your existing Google Shopping feed
AI Overviews uses the same Merchant Center product feed as Google Shopping. If you're already active on Google Shopping, your products are eligible to appear in AI recommendations.
Optimize for AI-powered discovery
Google's AI evaluates your complete product data to match products to shopper questions. Better data quality improves your visibility in AI mode.
Manage from one place
Control your Google Shopping feed through ChannelEngine. Updates automatically flow to both traditional Shopping results and AI Overviews.
Start selling on Google's AI mode
Activate Google Shopping through ChannelEngine and position your products for AI-driven discovery.
Sync your catalog, manage feeds, and reach shoppers across search and conversational commerce, all from one platform.
Raul Peña
Senior Channel Partner Manager
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