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Sell on Google's AI Mode

Get discovered when shoppers ask for shopping advice in Google’s AI mode. Your products appear in AI-generated answers with images, prices, and purchase links.

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Why Google’s AI mode changes product discovery

How Google AI Shopping works in practice

How it works with ChannelEngine

Start selling on Google's AI mode

Activate Google Shopping through ChannelEngine and position your products for AI-driven discovery.

Sync your catalog, manage feeds, and reach shoppers across search and conversational commerce, all from one platform.

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Talk to a marketplace expert

Raul Peña

Senior Channel Partner Manager

Frequently asked questions

Do I need a separate feed for Google AI Overviews?

No separate feed is required. Google uses your existing ...

No separate feed is required. Google uses your existing Merchant Center data, including the feed you send via ChannelEngine, together with other signals like Shopping Graph data and website content. If you're already sending a compliant Merchant Center feed through ChannelEngine and your products are active on Google Shopping, those products can be eligible to surface in AI Overviews.
Will this cost more than regular Google Shopping?

There is no extra fee for AI Overviews. Any paid clicks ...

There is no extra fee for AI Overviews. Any paid clicks from AI-enhanced Shopping experiences are billed under your existing Google Ads setup, the same as other Shopping and Search placements. Organic appearances in AI Overviews have no additional costs, just like organic Google Shopping results.
What makes products show up in AI Overviews?

Products are chosen based on data quality (complete titles, ...

Products are chosen based on data quality (complete titles, attributes, GTINs, images, availability), relevance to the specific query beyond just keyword matching, competitiveness (pricing and stock availability), and trust signals like reviews, merchant quality, and policy compliance. Google's AI evaluates how well your product answers the user's question semantically, not just through keyword matches.
Can I control whether my products appear in AI Overviews?

There is no specific AI Overviews opt-out switch. Your ...

There is no specific AI Overviews opt-out switch. Your control remains at the Merchant Center and campaign level, where you choose which products to submit or exclude, which products to promote, and how you bid on paid placements.

If products are active and approved in your Merchant Center feed, they can be used as candidates for AI-driven shopping experiences.