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Sell on Amazon - the world's largest online marketplace
Introducing Amazon
Introducing Amazon
Founded by Jeff Bezos in 1994, Amazon are a multinational technology and e-commerce company headquartered in Seattle, Washington. Initially launched as an online bookstore, Amazon quickly diversified its product offerings to include electronics, apparel, furniture, food, and more, making it the largest online retailer in the world.
Why sell on Amazon?
Below are valuable insights into the magical world of Amazon marketplaces, featuring a glimpse of each market's average month traffic, Gross Merchandise Value, and other key highlights.
Let's look at how you can take your online business to the next level!
Amazon EMEA
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted, and you may be eligible to receive help from a dedicated Amazon account representative (i.e. get support during your onboarding from Amazon).
- Monthly Traffic: 21M
- Input language: French
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Bol.com, Zalando, Inno
- Register as an Amazon seller
- Monthly Traffic: 153.9M
- Input language: French
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Cdiscount, Veepee/Privalia, Fnac/Darty
- Register as an Amazon seller
- GMV: 69.7B*
- Monthly Traffic: 408.3M
- Input language: German
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Zalando, Otto, eBay
- Register as an Amazon seller
- Monthly Traffic: 160.3M
- Input language: Italian
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Yoox, eBay, ePrice
- Register as an Amazon seller
- Monthly Traffic: 21M
- Input language: Dutch
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Bol.com, Wehkamp, Zalando
- Register as an Amazon seller
- Monthly Traffic: 13.7M
- Input language: Polish
- Currency: PLN
- Monthly fee: PLN 165.91
- Main local marketplace competitors: Allegro, Zalando, AliExpress
- Register as an Amazon seller
- Monthly Traffic: 129.3M
- Input language: Spanish
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: El Corte Inglés, MediaMarkt, AliExpress
- Register as an Amazon seller
- Monthly Traffic: 12.7M
- Input language: Swedish
- Currency: SEK
- Monthly fee: SEK 410
- Main local marketplace competitors: CDON, Elgiganten, H&M
- Register as an Amazon seller
- Monthly Traffic: 14.5M
- Input language: English
- Currency: SAR
- Monthly fee: no fee*
- Main local marketplace competitors: Noon, Sharaf DG, Namshi
- Register as an Amazon seller
- GMV: TBC
- Monthly Traffic: TBC
- Input language: English
- Currency: ZAR
- Monthly fee: no fee*
- Main local marketplace competitors: Takealot
- Register as an Amazon seller
- GMV: 64B
- Monthly Traffic: 327.3K
- Input language: English
- Currency: GBP
- Monthly fee: GBP 25
- Main local marketplace competitors: eBay, ASOS, Onbuy
- Register as an Amazon seller
- Monthly Traffic: 43.0K
- Input language: Turkish
- Currency: TRY
- Monthly fee: TL 99
- Main local marketplace competitors: Trendyol, Hepsiburada, Teknosa
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- Monthly Traffic: 19.4M
- Input language: English
- Currency: AED
- Monthly fee: no fee*
- Main local marketplace competitors: Noon, Sharaf DG, Namshi
- Register as an Amazon seller
*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Amazon Americas
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.
- GMV: 407B
- Monthly Traffic: 2.2B
- Input language: English
- Currency: USD
- Monthly fee: USD 39.99*
- Main local marketplace competitors: Walmart, eBay, Target+
- Register as an Amazon seller
- Input language: Portuguese
- Currency: BRL
- Monthly fee: BRL 19
- Main local marketplace competitors: Mercado Libre, Americanas, Magazine Luiza
- Register as an Amazon seller
- Monthly Traffic: 71.7K
- Input language: Spanish
- Currency: MXN
- Monthly fee: MXN 600
- Main local marketplace competitors: Mercado Libre, Coppel, Walmart
- Register as an Amazon seller
- GMV: 30.1B
- Monthly Traffic: 150.2M
- Input language: English
- Currency: CAD
- Monthly fee: CAD 29.99
- Main local marketplace competitors: eBay, The Bay, Walmart
- Register as an Amazon seller
*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Amazon APAC
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.
- GMV: $2.6 billion
- Monthly Traffic: 42.5K
- Input language: English
- Currency: AUD
- Monthly fee: AUD 49.95
- Main local marketplace competitors: eBay, Catch, MyDeal
- Register as an Amazon seller
- Monthly Traffic: 286.4M
- Input language: English
- Currency: INR
- Monthly fee: depends on the product category
- Main local marketplace competitors: Flipkart, Myntra, Paytm Mall
- Register as an Amazon seller
- GMV: 70.7B*
- Monthly Traffic: 543K
- Input language: Japanese
- Currency: JPY
- Monthly fee: JPY 4900
- Main local marketplace competitors: Rakuten, Yahoo!, Mercari
- Register as an Amazon seller
- Monthly Traffic: 5.9M
- Input language: English
- Currency: SGD
- Monthly fee: SGD 29.95
- Main local marketplace competitors: Shopee, Lazada, Zalora
- Register as an Amazon seller
Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Questions? We’ve got you covered
Are you interested in starting selling on Amazon? Get in touch with us today!
Mitchell Dröge
Global Manager Channel Partnerships
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