Sell on Amazon - the world's largest online marketplace

As one of the Big Four technology companies, Amazon.com is known for its disruption of well-established industries through technological innovation and mass scale. 
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Starting out as an online webshop for books, Amazon has evolved into the world’s largest online marketplace with multiple locations.

Let's dive into the massive world of Amazon marketplaces. We'll explore the unique features that make each marketplace special and provide you with valuable insights. You'll get a glimpse into each market's average monthly traffic, Gross Merchandise Value, and other key highlights.

Plus, we've got a handy table below that'll be your trusted ally when it comes to deciding how to take your online business to the next level. So, let's get started!

Amazon EMEA

If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.

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Belgium
  • Monthly Traffic: 21M
  • Input language: French
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: Bol.com, Zalando, Inno
  • Register as an Amazon seller
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France
  • Monthly Traffic: 153.9M
  • Input language: French
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: Cdiscount, Veepee/Privalia, Fnac/Darty
  • Register as an Amazon seller
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Germany
  • GMV: 69.7B*
  • Monthly Traffic: 408.3M 
  • Input language: German
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: Zalando, Otto, eBay
  • Register as an Amazon seller
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Italy
  • Monthly Traffic: 160.3M
  • Input language: Italian
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: Yoox, eBay, ePrice
  • Register as an Amazon seller
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Netherlands
  • Monthly Traffic: 21M
  • Input language: Dutch
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: Bol.com, Wehkamp, Zalando
  • Register as an Amazon seller
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Poland
  • Monthly Traffic: 13.7M
  • Input language: Polish
  • Currency: PLN
  • Monthly fee: PLN 165.91
  • Main local marketplace competitors: Allegro, Zalando, AliExpress
  • Register as an Amazon seller
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Spain
  • Monthly Traffic: 129.3M
  • Input language: Spanish
  • Currency: EUR
  • Monthly fee: EUR 39
  • Main local marketplace competitors: El Corte Inglés, MediaMarkt, AliExpress
  • Register as an Amazon seller
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Sweden
  • Monthly Traffic: 12.7M
  • Input language: Swedish
  • Currency: SEK
  • Monthly fee: SEK 410
  • Main local marketplace competitors: CDON, Elgiganten, H&M
  • Register as an Amazon seller
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Saudi Arabia
  • Monthly Traffic: 14.5M
  • Input language: English
  • Currency: SAR
  • Monthly fee: no fee*
  • Main local marketplace competitors: Noon, Sharaf DG, Namshi
  • Register as an Amazon seller
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Turkey
  • Monthly Traffic: 43.0K
  • Input language: Turkish
  • Currency: TRY
  • Monthly fee: TL 99
  • Main local marketplace competitors: Trendyol, Hepsiburada, Teknosa
  • Register as an Amazon seller
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UAE
  • Monthly Traffic: 19.4M
  • Input language: English
  • Currency: AED
  • Monthly fee: no fee*
  • Main local marketplace competitors: Noon, Sharaf DG, Namshi
  • Register as an Amazon seller
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UK
  • GMV: 64B
  • Monthly Traffic: 327.3K
  • Input language: English
  • Currency: GBP
  • Monthly fee: GBP 25
  • Main local marketplace competitors: eBay, ASOS, Onbuy
  • Register as an Amazon seller

*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb

Amazon Americas

If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.

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US
  • GMV: 407B
  • Monthly Traffic: 2.2B
  • Input language: English
  • Currency: USD
  • Monthly fee: USD 39.99*
  • Main local marketplace competitors: Walmart, eBay, Target+
  • Register as an Amazon seller
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Brazil
  • Input language: Portuguese
  • Currency: BRL
  • Monthly fee: BRL 19
  • Main local marketplace competitors: Mercado Libre, Americanas, Magazine Luiza
  • Register as an Amazon seller
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Mexico
  • Monthly Traffic: 71.7K
  • Input language: Spanish
  • Currency: MXN
  • Monthly fee: MXN 600
  • Main local marketplace competitors: Mercado Libre, Coppel, Walmart
  • Register as an Amazon seller
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Canada
  • GMV: 30.1B
  • Monthly Traffic: 150.2M
  • Input language: English
  • Currency: CAD
  • Monthly fee: CAD 29.99
  • Main local marketplace competitors: eBay, The Bay, Walmart
  • Register as an Amazon seller

*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb

Amazon APAC

If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.

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Australia
  • GMV: $2.6 billion
  • Monthly Traffic: 42.5K
  • Input language: English
  • Currency: AUD
  • Monthly fee: AUD 49.95
  • Main local marketplace competitors: eBay, Catch, MyDeal
  • Register as an Amazon seller
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India
  • Monthly Traffic: 286.4M
  • Input language: English
  • Currency: INR
  • Monthly fee: depends on the product category
  • Main local marketplace competitors: Flipkart, Myntra, Paytm Mall
  • Register as an Amazon seller
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Japan
  • GMV: 70.7B*
  • Monthly Traffic: 543K 
  • Input language: Japanese
  • Currency: JPY
  • Monthly fee: JPY 4900
  • Main local marketplace competitors: Rakuten, Yahoo!, Mercari
  • Register as an Amazon seller
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Singapore
  • Monthly Traffic: 5.9M
  • Input language: English
  • Currency: SGD
  • Monthly fee: SGD 29.95
  • Main local marketplace competitors: Shopee, Lazada, Zalora
  • Register as an Amazon seller

Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb

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