Sell through Gemini by Google

Be discoverable within Google’s AI ecosystem through Gemini, the next evolution in conversational shopping.

From conversation to instant purchase in Gemini

👉 Want to stay informed on Gemini shopping?

Share your details and we'll keep you informed on checkout availability, new features, and feed optimization tips.

Do I need a separate feed for Gemini?

No. Gemini uses your existing Google Merchant Center feed. ...

No. Gemini uses your existing Google Merchant Center feed. If you're on Google Shopping through ChannelEngine, your products can appear in Gemini.
Can shoppers complete checkout directly in Gemini?

Yes, for eligible U.S. retailers. Google is rolling out ...

Yes, for eligible U.S. retailers. Google is rolling out native checkout in Gemini using Google Wallet / Google Pay (PayPal following). You remain the seller of record.
How is this different from Google Shopping?

Google Shopping uses keyword searches. Gemini enables ...

Google Shopping uses keyword searches. Gemini enables conversational discovery—users ask questions and get AI-curated recommendations within a conversation, with direct checkout.
What makes products show up in Gemini?

Data quality (complete attributes, GTINs, images), ...

Data quality (complete attributes, GTINs, images), relevance to queries, competitive pricing, stock availability, and trust signals like reviews. Google is adding new conversational attributes including product Q&As and compatible accessories.