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Sell on Hobbybox with ChannelEngine
Hobbybox is an online marketplace focused on sports, leisure, and hobby products, connecting brands and retailers with Finnish consumers through a curated ecommerce platform.
Hobbybox
Hobbybox.fi originally launched as a Finnish online store for sports and leisure equipment and has expanded into a marketplace where third-party sellers can list products alongside the retailer’s own assortment. The platform offers a wide range of categories including fitness, outdoor gear, home and DIY products, helping consumers find multiple types of products in one place. Marketplace sellers manage their own product listings, pricing, fulfillment, and customer service while leveraging the platform’s traffic and marketing reach in Finland.
Quick facts:
Operates on Mirakl marketplace technology
Why sell on Hobbybox marketplace?
- Access Finnish demand – Reach a large base of Finnish shoppers interested in sports, hobbies, and active lifestyle products.
- Strong marketing support – Benefit from the platform’s SEO, digital marketing, and advertising efforts.
- Simple marketplace operations – Sellers manage listings, orders, and inventory through a dedicated seller portal.
- Low-risk expansion – The model typically uses commission on sales, making it easier to enter the Finnish market.
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Planning to launch on a new marketplace?
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Check out our Marketplace Expansion Pack below.
Questions? We've got you covered
Our experts are ready to answer any questions and guide you through the process of selling on Hobbybox.
Freek Tichelman
Channel Partner Manager