Sell on Wayfair with ChannelEngine

Wayfair offers an extensive selection of home furnishings and decor, providing countless options for every style and budget.



Wayfair is one of the world's largest ecommerce destinations for home furnishings and décor. Established in 2002 and headquartered in Boston, one single website turned into a homeware marketplace counting 19+ Million customers by now. Enabling a proactive business approach, Wayfair is innovating every day to create the ultimate home goods shopping experience.


The wholesale cost model


Wayfair doesn't take a percentage of their partners’ sales like other traditional e-commerce retailers. The platform operates with the wholesale cost model, meaning partners get paid the wholesale cost of their items, and Wayfair sets the retail price.

Online marketplace for home products


Wayfair sells products within a broad range of home & garden goods as well as toys and pet accessories. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Wayfair are always up-to-date. Do you want to learn more about our Wayfair integration? Check out our marketplace guide!


Operations throughout North America and Europe


5000 brands of furniture, lighting, cookware, and more


More than 18 million items


Five distinct brands -, AllModern, Birch Lane, Joss & Main, and Perigold


$8 Billion in Sales in the last 12 months (growing 40% every year)


35+ Million Orders per year


$775 million in ad spend in 2018 and promotions like Way Day


Part of a $600 billion total addressable market

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Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces. 

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