Hunkemöller: "Customer loyalty is worth more than gold"

Founded in 1886, Hunkemöller has become Europe’s leading and fastest-growing lingerie brand in nineteen countries, with state-of-the-art webshops and over 900 stores acting as multi-sensory shopping experiences and digital hubs. As the company looks beyond 2020 and with a renewed strategy for post-COVID digital acceleration, they remain confident and ambitious to grow their brand, people and business. We spoke with Daniel Gonzalez Docal, Head of Wholesale and Alliances at Hunkemöller, to talk about their investment in digital, customer experience, cross-border ambitions, and Hunkemöller’s next steps in their brand journey.

"Hunkemöller is a true omnichannel brand, and it has always been this way. We started selling our products online back in 2003. Our market-leading approach to omnichannel retail has given our customers the widest choice of ways to shop. This strategy has made every physical store a digital hub. Our stores attract customers to browse our collections showroom-style and use our range of omnichannel services, such as click-and-collect, return in-store and availability in-store, creating a seamless integration between offline and online,” says Daniel.