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2026 Marketplace Seller Trends Report

Discover what’s currently driving marketplace growth, with insights from 550 ecommerce leaders on profitability, AI adoption, automation, and evolving sales channels.

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    Solving Peak Season supply chain challenges: Lessons & strategies for 2026
    Peak season exposes every gap in your supply chain. Here is how to close them before volumes surge.
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    How Adorama grew marketplace revenue 170% by building a diversified marketplace strategy
    From 80,000+ centralized SKUs to 20,000+ products live on Best Buy in under two months, Adorama built the foundation for faster, more diversified marketplace growth with ChannelEngine.
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    Amazon Accelerate 2026 Recap
    ChannelEngine sponsored Amazon Accelerate for the first time this year. Here’s what stood out from our time with sellers and partners in Seattle.
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    Walmart Marketplace Seller Summit recap
    ChannelEngine returned to Let’s Grow! as a sponsor for the third year. Here’s what stood out from our time with Walmart Marketplace sellers, partners, and the Walmart team in San Diego.
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    Marketplace Talk: July's ecommerce news 2026
    Discover the latest ecommerce trends for July 2026, including Amazon's AI updates, marketplace growth, and shifting dynamics in the European retail landscape.
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    How Trust made their Amazon Vendor growth scalable
    See how ChannelEngine's Amazon Vendor add-on helped Trust reduce listing time by up to 50%, free 12 hours a week, and create more room for content optimization, market growth, and vendor profitability protection.
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    The marketplace opportunity for European fashion brands on ABOUT YOU
    ABOUT YOU is the second-largest online fashion platform in Europe, active in 26 markets, and easier to access than ever. On July 15, 2026, Mitchell Dröge from ChannelEngine and Clemence Dhuyvetter from ABOUT YOU explained how the new marketplace model works and what it takes to get live.
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    How to launch and grow on Macy’s marketplace
    Macy's has 41.2M active shoppers, and its centennial year in 2026 is driving record cultural visibility. Roee Fung from Macy's and Alyssa Kaldahl from RG Barry joined ChannelEngine on July 14, 2026, to share how brands outside fashion can launch, activate, and grow on Macy's Marketplace.
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    Opportunities, markets, and growth strategies on TikTok Shop Europe explained
    TikTok Shop is now live in 13 European markets and has grown to become Germany's 15th-largest retailer in under a year. Here are the key takeaways from our webinar held on July 7, 2026, on how to choose your markets, set up cross-border operations, and scale social commerce across Europe.
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    The missing layer between PIM and marketplace growth
    Explore the crucial role of marketplace execution beyond PIM in driving enterprise growth, tackling operational complexities, and enhancing performance.
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    How EQOM sells 10,000 SKUs across 25+ marketplaces with a lean team
    EQOM Group, best known for EasyToys, manages 10,000+ products across 25+ European marketplaces with a lean team. See how centralized operations, smart repricing, and AI-supported content make it possible.
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    Marketplace Talk: June's ecommerce news 2026
    Stay up-to-date on June 2026's ecommerce trends, including Prime Day forecasts, TikTok Shop expansions, and Bol's new selling incentives.
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    Marketplace pricing strategy - How to set your minimum price on marketplaces
    Set a minimum price that covers your costs, protects your margins, and keeps you competitive across every marketplace. Here's how to get it right with ChannelEngine.
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    Is 2026 the right time to invest in a global marketplace expansion tool?
    Explore the market conditions, consumer shifts, and competitive dynamics shaping cross-border ecommerce in 2026, and what to look for in a marketplace expansion tool.
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    Meet ChannelEngine at Retail Jam
    Join ChannelEngine at RetailJam 2026 to explore the future of retail and ecommerce with industry leaders. Discover insights, strategies, and networking opportunities.
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    Caroline Chergui

    Marketplace Specialist

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