- Expanded from 1 to 3 marketplaces in under 12 months
- Selling on Amazon, Walmart, and Newegg (United States)
- 60% increase in marketplace revenue (2024-2025)
- Added 170 products to their catalog (from 109 to 279)
- Cut marketplace maintenance time by 50% with automation
- Improved brand control and content consistency across platforms
About RackSolutions
Since 1999, RackSolutions has been solving IT infrastructure challenges for businesses worldwide. As a Texas-based manufacturer, they specialize in server racks, rail kits, and custom mounting hardware built for performance and durability. Spanning across multiple industries, RackSolutions products are found anywhere from the small IT closet at your local restaurant, to some of the largest data centers in the world. The experts at RackSolutions have been the proven "mounting problem solvers" since 1999.
Their product catalog includes everything from custom rack solutions to wall mounts and rack accessories, distributed globally through direct channels and leading marketplaces.
The Challenge: Building smarter operations for online success
While RackSolutions was well-established in the IT infrastructure industry, expanding their presence on online marketplaces proved challenging.
Manual inventory updates and order processing created inefficiencies that strained their internal resources. The Amazon API integration they relied on was being deprecated, and the lack of direct marketplace support hindered their ability to troubleshoot issues quickly or scale their catalog effectively.
As their product range grew, RackSolutions recognized the need for a platform that could automate operations, centralize product content, and streamline expansion into new marketplaces.
The solution: Why RackSolutions chose ChannelEngine
“We needed a better way to manage operations and scale to new marketplaces without overburdening our team. ChannelEngine gave us the automation, structure, and support we needed.”
Cody Benson, Senior eCommerce Coordinator, RackSolutions
After evaluating potential solutions, RackSolutions selected ChannelEngine for its robust automation features, hybrid fulfillment support, and seamless integrations with major enterprise systems. From the first onboarding session, they felt supported by their dedicated representative who guided them through setup and quickly resolved questions.
With ChannelEngine, they consolidated their marketplace operations into one platform, eliminating manual tasks and unlocking faster execution on catalog updates, pricing strategies, and order routing.
The results: More products, more revenue, less effort
ChannelEngine’s impact on RackSolutions’ marketplace strategy was immediate and measurable:
- Product Expansion: Increased listings from 109 to 279 SKUs across marketplaces
- Operational Efficiency: Cut time spent on marketplace management by 50%
- Revenue Growth: Marketplace revenue grew 60% year-over-year (2024 to 2025)
- Brand Consistency: Improved content syndication and brand messaging across channels
- Marketplace Footprint: Expanded from one to three active marketplaces, with two more on the horizon
All of this was achieved without growing the team, thanks to ChannelEngine’s automation and centralization.
A foundation for future growth
Looking ahead, RackSolutions is preparing to launch on Target+ and Best Buy Marketplace later this year. They also plan to bundle full server rack kits using ChannelEngine’s product bundling feature, a move that will help boost average order value and enhance the customer experience.
Even as they navigate platform-specific requirements and preapproval processes, they’re confident that ChannelEngine’s network of marketplace contacts and proactive support will smooth the path forward.
"As a small business with a wide range of products in a highly competitive industry, ChannelEngine has been instrumental in driving our brand growth. The progress we’ve made simply wouldn’t have been possible without their platform and support."
Cody Benson
Scaling smarter, not harder
With ChannelEngine in place, RackSolutions is set up for long-term success. The platform has shifted their approach from reactive problem-solving to proactive growth, paving the way for strategic ecommerce expansion.
By simplifying marketplace management, ChannelEngine allows the RackSolutions team to stay focused on what matters most: delivering top-quality products and driving continuous growth.
Ready to scale like RackSolutions?
Let’s explore how ChannelEngine can power your growth.
🎯 Let’s talk! Book your FREE consultation today
Expand your knowledge on marketplace selling
