- Over 70K SKUs launched in just a few months
- Real-time stock and listing accuracy across channels
- Active sales in the United Arab Emirates (UAE) and Saudi Arabia (KSA) via top marketplaces
- 2.5x revenue increase since launch, doubling month-over-month
- Successfully connected to Amazon, Noon, and Trendyol
- Achieved scalability and efficiency that would not have been possible without automation.
- Built strong marketplace partnerships for fast-track expansion
About Brands for Less (BFL) Group
BFL Group is a leading off-price retailer of fashion and homeware in the Middle East. Known for delivering a "treasure hunt" shopping experience, they offer a catalog of over 170K products across fashion, homeware, health and beauty, toys, and more.
Renowned as an innovator in the region, BFL is on a quest to reshape the regional retail landscape while setting its sights on global markets. To realize this ambitious vision, they first had to overcome significant operational and scaling challenges.
Navigating the hurdles of operational limitations
As a trailblazer in off-price retail, BFL Group recognized the immense potential of marketplaces like Amazon, Noon, and Trendyol to drive growth. These platforms offered a powerful channel to connect with a wider audience and expand their reach. However, navigating this dynamic landscape came with significant hurdles.
One of the most pressing obstacles was managing their wide assortment, many with limited stock levels. Ensuring real-time inventory synchronization across channels was essential. Any delays or inaccuracies in stock updates not only risked overselling—resulting in order cancellations, refunds, customer dissatisfaction, and potential harm to their reputation—but also created challenges in balancing inventory shared between their brand.com and marketplaces, threatening their ability to maintain a seamless customer experience.
Product listing management was equally daunting. The manual effort required to create and update listings stretched their lean operational team, limiting their ability to focus on strategic initiatives. The repetitive nature of these tasks hindered scalability.
Moreover, their aspirations for cross-border expansion faced barriers due to fragmented workflows and resource constraints. Previous attempts to break into new markets had yielded limited success, making the vision of regional and global growth seem distant.
To transform these challenges into opportunities, BFL needed a comprehensive solution capable of streamlining operations, enabling scalability, and unlocking cross-border potential.
Unlocking growth with automation and integration
To overcome these obstacles, BFL Group partnered with us at ChannelEngine. Our automation capabilities and seamless integrations became the backbone of BFL’s marketplace strategy.
By enabling real-time inventory synchronization, we helped them dramatically reduce the risk of overselling and canceled orders, protecting both their customer experience and brand reputation. This was a collaborative effort, with strong alignment between us, BFL, and the marketplaces driving continuous advancements.
Furthermore, we also transformed their time-consuming listing creation process into a seamless, automated workflow, freeing their operational team to focus on strategic growth instead of reactive problem-solving.
BFL Group became one of the first sellers to adopt integration with Noon and Trendyol, using ChannelEngine as their marketplace integration platform to do so. This move further strengthened their commitment to innovation and technological leadership.
Transforming results through efficiency and strong partnerships
The impact of this transformation was evident within months. BFL launched over 70K SKUs, with real-time accuracy ensuring precise stock levels and listings.
They expanded successfully to Amazon, Noon, and Trendyol, with Trendyol emerging as a top-performing channel and a key driver of their fashion-focused sales. ChannelEngine’s strong partnership with these platforms allowed for faster issue resolution and enhanced operational efficiency, giving BFL a competitive edge.
The team at ChannelEngine played a pivotal role, providing dedicated attention during the critical weeks leading up to Black Friday and Cyber Monday to ensure everything was optimized for success. These efforts enabled BFL to navigate the peak season smoothly, achieving results that surpassed expectations.
The operational improvements fueled significant growth, doubling revenue month-over-month and achieving an impressive 2.5x increase since their marketplace journey began.
With processes now streamlined through automation, BFL Group is fully prepared to pursue cross-border opportunities. Tasks that once required extensive resources and manual effort are now executed with agility, positioning BFL to scale confidently into new regions.
Driving future growth with confidence and innovation
BFL Group has bold ambitions for the future. Their plans include doubling their online assortment and expanding into untapped regions. Their partnership with ChannelEngine has been a catalyst for their sustained growth and operational excellence, enabling them to navigate complexities with confidence.
With automation and streamlined operations at their core, BFL is poised to seize emerging opportunities and remain a leader in the off-price retail space. Their ability to adapt quickly and execute innovative strategies ensures they are ready to thrive in a dynamic global marketplace.
"The pre-built integrations from ChannelEngine have transformed our marketplace operations. With no need for development resources, we can now launch products faster, keep stock synchronized, and focus on scaling our business. What was once time-intensive and manual is now automated, allowing us to grow at an unprecedented pace."
Chandan Ranganath
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