Amazon business B2B marketplace recently launched in Europe
21 January 2019
After 22 years of Amazon, most people probably can’t imagine a world without it. But in the first 20 years their main focus was on consumers and didn’t pay much attention to businesses. Until they created a new B2B platform called Amazon Business which offers great benefits for business sellers as well as business customers.
Amazon’s B2B start
After the launch of Amazon Business in the US in 2015 they gained 45.000 sellers in the first year. A year later a million business customers have bought their products on the new platform. In december 2016 they launched the platform in Germany and last april they added the UK to the list. According to Bill Burkland, CEO of Amazon Business UK, Amazon Business “is a marketplace where business customers can come and be confident that no matter what they’re looking for to operate their business, there’s a high probability they’ll be able to find it on Amazon.”
Amazon Business isn’t a replacement of the normal marketplaces they offer but an addition specially made for B2B sale. “You can think about Amazon Business being for business customers what Amazon.co.uk is for consumers,” Burkland continued. It is a marketplace that combines the selection, convenience and value customers have come to know and love from Amazon, with new features and unique benefits tailored to the needs of businesses.
The benefits for sellers
Amazon’s most important feature is the possibility to sell products exclusively to businesses. This way it’s easier to reach this specific audience. Second, sellers can sell more products at once by offering bigger quantities with special prices. In exchange Amazon offers lower fees over large business transactions in core B2B categories. There’s also a bigger opportunity to promote your shop. Showcase your own logo and tell the story of your shop. Buyers can select shops and choose to support small businesses or a different kind of category they feel connected to. That doesn’t have to be in the same country as your business is in because Amazon Business offers VAT invoicing. They also offer VAT-exclusive price display for those who don’t have to pay VAT at all.
The benefits for buyers
As a business customer on Amazon Business you are able to track, monitor and limit your spendings. Add your whole team to one account and choose who has buyers rights. You can get quantity discounts and buy without paying value added taxes. Amazon Business also offers free one-day shipping if you spend more than £30,- in one transaction. A lot of advantages that save time and money. “As a company, we want to spend as little time as possible purchasing the things we need to run our business,” said Paul Egan, CTO of Founders Factory, one of UK’s leading start up incubators. “Amazon Business gives us access to everything we need at competitive prices, whilst supporting our fast pace and agile way of working.”
It’s safe to say Amazon Business benefits both business sellers as business customers and Amazon hereby created a new sort of marketplace. Were you looking for an easy way to reach business customers? Create an Amazon Business account and start selling! Amazon Business is also integrated in ChannelEngine so don’t hesitate to contact us to add it to your account and directly connect your ERP or E-Commerce platform.