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Marketplace Shopping Behavior Report 2025

With insights from 4,500 shoppers in The USA, The UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences - Check out all our findings!
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    Scale on marketplaces with Amazon Multi-Channel Fulfillment
    Scale on multiple marketplaces with Amazon Multi-Channel Fulfillment. Expand internationally, grow sales, and streamline fulfillment.
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    Expert advice: How to take advantage of the rise of social commerce!
    Social commerce transforms social media into a marketplace where consumers can immediately purchase items. The phenomenon has now taken over Asia and is gaining ground in Europe.
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    5 key takeaways from ChannelEngine’s fashion fireside chat
    At our Fashion Fireside Chat in June, Franklin Thielsch (Director of Business Development, Fashion, ChannelEngine), Jorrit Steinz (CEO & Founder, ChannelEngine), and Thijs Verhoef (CEO & Founder, Brandsom), three ecommerce and fashion marketplace experts, explored current and upcoming opportunities for businesses to scale with online fashion.
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    How and why should brands differentiate themselves from competitors?
    In this insightful interview with Dex van Hofwegen, discover the importance of brand differentiation on marketplaces and explore practical solutions for success on online sales channels.
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    Growth via international marketplaces: stay in control with ChannelEngine
    Learn how ChannelEngine can help fashion brands and retailers expand their reach and maintain control over their sales on international online marketplaces
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    Benefits of outsourcing (multilingual) customer service
    Discover the benefits of outsourcing multilingual customer service, from handling peak seasons to offering 24/7 support, and enhance your ecommerce performance effectively.
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    Efficiently manage marketplace orders across multiple warehouses 
    Managing orders from multiple marketplaces can pose challenges for sellers as they expand to new channels and scale their operations. Handling large volumes of products across multiple warehouses adds another layer of complexity. ChannelEngine’s multi-warehouse feature allows you to optimize your order and inventory routing, resulting in reduced fulfillment costs and streamlined operations.
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    Bol: favorite marketplace of the Netherlands
    Discover why bol is the favorite marketplace in the Netherlands, based on trust, reliability, and popularity, as revealed by the latest MarketPlace Monitor study.
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    From challenges to opportunities: how successful brands thrive on fashion marketplaces
    Selling on fashion marketplaces can be challenging, but leading brands are finding ways to succeed. Learn from their experiences and discover how to scale your online sales.
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    What is D2C? Everything you need to know about direct to consumer ecommerce
    D2C strategies allow businesses to cut out the middleman and sell their products directly to their customers through digital marketplaces. Find out more!
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    Boost marketplace sales with AI-powered product bundling
    Discover how AI-powered product bundling can save time and increase your marketplace sales. Generate attractive bundle titles, descriptions, and images in seconds using generative AI. Unlock new cross-selling opportunities with attractive bundles and gain a competitive advantage.
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    Merging in-store and online retail: why hybrid commerce is the next big thing
    Find out how syncing online and offline sales channels in a hybrid ecommerce framework makes for a seamless consumer journey and drives growth for retailers.
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    Inspiring a better ecommerce delivery experience with Parcel Monitor
    Get an inside look at Parcel Monitor's story. Learn how they became a thriving logistics community that brings value to ecommerce professionals using data, collaboration, and innovation.
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    Test, learn and accelerate; through marketplaces you see immediate results
    Rethinking the potential of marketplaces as media channels to build brand awareness.
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    Shopper insights to drive retailer success on Australian marketplaces
    Marketplaces have become the first stop in Australians’ online shopping journey, and shoppers are choosing to buy online more than ever. Get a sneak peek from our report, where you can learn about trends and behaviors of Australian shoppers, and how to maximize your marketplace sales.
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    Dev Deshmukh

    Marketplace Specialist

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