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Marketplace Shopping Behavior Report 2026

This report reveals insights from 4,500 marketplace shoppers across the US, UK, Germany, France, and the Netherlands. It shows how trust, value, and transparency are now shaping the marketplace shopping experience.

Download the report
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    How smart repricing strategies fueled EQOM’s marketplace growth
    Read our case on how EQOM Group (known for EasyToys) used smart repricing to strike the right balance between profitability and visibility. With a few key adjustments, they boosted margins, expanded their product range, and improved Buy Box wins.
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    Tariffs on the horizon in 2025? How marketplace sellers can prepare
    Marketplace sellers face new tariffs in 2025: learn how to adapt with smarter pricing, supply chain strategies, and digital tools to stay competitive.
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    ChannelEngine renews ISO27001:2022 certification
    We believe that security isn’t just about compliance, it’s about trust. So we’re thrilled to announce that we have achieved ISO27001:2022 recertification!
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    CPG trends in 2025: How brands can sell more on marketplaces
    Discover key CPG trends for 2025, including sustainability, personalization, omnichannel strategies, and AI-driven innovations that can help boost marketplace sales.
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    The fast track to fashion marketplace success: 5 tips for 2025
    Discover 5 essential tips for scaling your fashion business on marketplaces by leveraging AI, automation, and omnichannel strategies for sustainable growth
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    How marketplace shoppers buy in 2025: Key insights
    In this on-demand session, ChannelEngine CEO Jorrit Steinz and 'Marketplace Queen' Valerie Dichtl bring marketplace consumer behavior data to life with exclusive insights and actionable tips to keep you ahead of the curve.
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    6 Tips to boost your Valentine's Day sales on marketplaces
    Boost your Valentine's Day sales with smart marketplace strategies. Optimize listings, pricing, and promotions to attract more shoppers!
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    GMG Selects ChannelEngine to Drive Marketplace Expansion Across MENA & SEA
    ChannelEngine announces its collaboration with GMG, a global well-being and retail conglomerate, to drive GMG’s marketplace expansion across MENA and SEA.
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    Top 9 online marketplaces in Turkiye in 2025
    Dive into our list of the top marketplaces in Türkiye and their influence on the dynamic ecommerce sector.
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    Marketplace MVPs: How CPG brands can turn Super Bowl hype into long-term growth
    Learn how CPG brands can leverage Super Bowl consumer demand through online marketplaces to achieve long-term growth and sustained customer loyalty.
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    11 Best practices for Amazon Vendor Negotiations and 1P Profitability
    Enhance your Amazon vendor negotiation skills with our 11 tips on strategic planning, data analysis, and mutual benefit exploration to boost profitability.
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    How to avoid costly errors on Vendor Central: A guide for 1P sellers
    Learn how to avoid common mistakes on Amazon Vendor Central and implement effective strategies to safeguard your profits and enhance vendor relationships.
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    Caroline Chergui

    Marketplace Specialist

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