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Marketplace Shopping Behavior Report 2026

This report reveals insights from 4,500 marketplace shoppers across the US, UK, Germany, France, and the Netherlands. It shows how trust, value, and transparency are now shaping the marketplace shopping experience.

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Blog
Success Stories
News
Webinars
Ebooks & Guides
    Amazon automation software: The ultimate guide
    Maximize profits on Amazon with automation software. Streamline operations, optimize pricing, ads, and reviews. Boost efficiency and profitability today.
    Learn more
    Selling on Walmart vs. Amazon: Which marketplace is right for you?
    Selling on Walmart or Amazon? Uncover key differences in costs, reach, and features to choose the marketplace that fuels your growth.
    Learn more
    Prime Day 2025 guide for marketplace sellers: Prep, optimize, win
    Get your ecommerce brand ready for Amazon Prime Day 2025 with our 3-phase playbook designed to help you prep, launch, and scale smarter across all 4 days.
    Learn more
    7 Practical tips to automate marketplace operations
    Discover 7 tactical ways to automate marketplace operations, saving time and boosting profitability using real-time inventory syncing, automated repricing, and AI-driven content management.
    Learn more
    Inventory management process: 5 essential steps
    An efficient inventory management process should cover: Planning & forecasting, purchasing & ordering, receiving, storing, & packing, inventory tracking, and, lastly order fulfillment.
    Learn more
    Gear up for European growth with Decathlon & ChannelEngine
    Join to learn how to start selling on Decathlon, manage fulfillment across borders, and unlock the support you need to scale quickly.
    Learn more
    Marketplace Talk: May's Ecommerce News
    This month’s ecommerce headlines are packed with critical developments: from tariff shake-ups and cross-border strategies to booming B2B growth and pre-owned marketplace expansions. Let’s dive in.
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    Tariffs and trade shift: A 2025 checkpoint for marketplace sellers
    Navigating 2025's trade landscape, marketplace sellers must adapt to tariff rollbacks and evolving fulfillment strategies to stay competitive and protect margins.
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    Unlocking the power of Advanced Rules for product feed optimization
    Optimize your product feeds effortlessly with Advanced Rules. Automate manual tasks, ensure compliance, and enhance consistency across marketplaces.
    Learn more
    Dominate Amazon Prime Day 2025: 10 winning tips for ecommerce success
    Boost your Amazon Prime Day sales for 2025! Explore key strategies for optimal listings, effective ads, and unparalleled brand growth.
    Learn more
    Streamlining ecommerce operations: Boost efficiency and drive success
    Discover the keys to successful ecommerce operations. Find out how you can save time, minimize cost and provide a first-class customer experience.
    Learn more
    Why fashion brands can't scale without marketplace automation
    Discover how automation can transform your fashion marketplace operations, boosting efficiency, reducing errors, and enabling growth across multiple platforms.
    Learn more
    Marketplace Shopping Behavior Report 2025
    With insights from 4,500 shoppers in the USA, the UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences.
    Learn more
    Marketplace talk: April's ecommerce news
    Amazon FBA fee changes, Kaufland’s expansion, DHL surcharges, Etsy’s tariff response, AI shopping trends, and more!
    Learn more
    How to determine and set up your minimum price when selling on marketplaces
    Learn how to set a minimum price for marketplace sales to ensure profitability, navigate fees, and maintain brand value. Discover strategies for dynamic pricing and avoiding common pitfalls with ChannelEngine.
    Learn more

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    Caroline Chergui

    Marketplace Specialist

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