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2026 Marketplace Seller Trends Report

Discover what’s currently driving marketplace growth, with insights from 550 ecommerce leaders on profitability, AI adoption, automation, and evolving sales channels.

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    Why your product catalog needs to work for humans and AI agents
    Learn how to optimize your product catalog for AI agents with accurate product data, structured feeds, and reliable information that supports agentic commerce.
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    Top ecommerce marketplaces in the world for 2027
    Explore the top ecommerce marketplaces worldwide in 2027, from global leaders to key platforms in North America and Europe, and find the right channels for your brand.
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    What is D2C? Everything you need to know about direct to consumer ecommerce
    D2C gives brands more margin, better data, and full control over the customer experience. Here's everything you need to know to build and scale a direct-to-consumer strategy.
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    How marketplace badges turn seller performance into competitive advantage
    Find out what Amazon, Walmart, bol, and eBay require to earn seller badges, why keeping them gets harder at scale, and how to stay on track.
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    The automation gap: Where marketplace sellers want to be vs. where they actually are
    Marketplace automation is increasing, but only 12% of sellers have highly connected operations. New research explains why manual work persists and what it means for scaling marketplace growth.
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    Top consumer electronics marketplaces to sell on in 2027
    See where electronics brands should be selling in 2027, from global leaders to regional specialists and refurbished platforms.
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    Marketplace margins are under pressure. What can you control?
    Profitability is moving up the marketplace agenda as costs and operational complexity grow. The Marketplace Seller Trends Report 2026 reveals where businesses have the greatest opportunity to improve efficiency.
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    Amazon MCF vs. Walmart MCS: A complete multichannel fulfillment comparison
    Compare costs, delivery speeds, inventory, integrations, and reach to understand the trade-offs and choose a fulfillment setup that fits your multichannel strategy.
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    Tips for marketplace sellers to master post-holiday returns
    Discover how marketplace sellers can turn post-holiday returns into a competitive advantage with smarter preparation, streamlined processes, and customer-focused strategies.
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    What makes AI recommend one product over another?
    Discover what makes AI recommend one product over another, with insights from Salsify on how product data, PXM, marketplace execution, and real-time signals help brands win AI-driven product discovery.
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    The marketplace seller's guide to peak season preparation in 2026
    Maximize your ecommerce profits this Q4 with expert strategies from ChannelEngine and Target Plus, covering the tactics you need to outshine the competition and drive success.
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    How to sell more on eBay in 2026, with 11 tips to grow your sales
    Explore our 11 actionable tips to increase your eBay sales in 2026. Optimize your product listings, gain top-rated seller status, improve pricing strategies, and more.
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    Selling on Target Plus (Target+) A Comprehensive Guide for 2026
    Target Plus has evolved from a carefully controlled launch into one of the most compelling marketplace opportunities in US retail. If you're evaluating where to expand your online presence, this guide covers what Target Plus is, who can join, how to apply, and what's changed.
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    Solving Peak Season supply chain challenges: Lessons & strategies for 2026
    Peak season exposes every gap in your supply chain. Here is how to close them before volumes surge.
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    The missing layer between PIM and marketplace growth
    Explore the crucial role of marketplace execution beyond PIM in driving enterprise growth, tackling operational complexities, and enhancing performance.
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    Caroline Chergui

    Marketplace Specialist

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