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Marktplatz & Einkaufsverhalten 2025: Trends & Analysen

Online-Marktplätze sind mehr als Vertriebskanäle – sie sind der Startpunkt fürs Shopping. Unser Marktplatz-Report 2025 zeigt, warum sie bei deutschen Konsumenten so beliebt sind und wie Marken davon profitieren können.
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    Key strategies for driving profitable growth on marketplaces
    Discover key strategies to drive profitable growth on marketplaces, including dynamic pricing, product bundling, and choosing the right selling model.
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    CPG trends in 2025: How brands can sell more on marketplaces
    Discover key CPG trends for 2025, including sustainability, personalization, omnichannel strategies, and AI-driven innovations that can help boost marketplace sales.
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    The fast track to fashion marketplace success: 5 tips for 2025
    Discover 5 essential tips for scaling your fashion business on marketplaces by leveraging AI, automation, and omnichannel strategies for sustainable growth
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    6 Tips to boost your Valentine's Day sales on marketplaces
    Boost your Valentine's Day sales with smart marketplace strategies. Optimize listings, pricing, and promotions to attract more shoppers!
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    Top marketplace KPIs you should track in 2025
    Explore the top marketplace KPIs to track for optimizing your ecommerce performance. See how ChannelEngine can help streamline your success across marketplaces.
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    Top 9 online marketplaces in Turkiye in 2025
    Dive into our list of the top marketplaces in Türkiye and their influence on the dynamic ecommerce sector.
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    Optimizing ecommerce returns management in 2025
    Explore key strategies to optimize ecommerce returns in 2025, boosting customer loyalty and operational efficiency.
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    Increasing margin on marketplaces: From bundles to variations
    Optimize online marketplace margins with strategies like bundling, product variations, dynamic pricing, and brand building for increased profitability.
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    Marketplace MVPs: How CPG brands can turn Super Bowl hype into long-term growth
    Learn how CPG brands can leverage Super Bowl consumer demand through online marketplaces to achieve long-term growth and sustained customer loyalty.
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    11 Best practices for Amazon Vendor Negotiations and 1P Profitability
    Enhance your Amazon vendor negotiation skills with our 11 tips on strategic planning, data analysis, and mutual benefit exploration to boost profitability.
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    How to avoid costly errors on Vendor Central: A guide for 1P sellers
    Learn how to avoid common mistakes on Amazon Vendor Central and implement effective strategies to safeguard your profits and enhance vendor relationships.
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    TikTok Ban: How brands can pivot from TikTok Shop
    How brands can pivot from TikTok Shop amid a potential ban in the US, ensuring ecommerce growth through a multi-channel ecommerce strategy.
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    Die 10 wichtigsten europäischen Marktplätze im Jahr 2025
    Informieren Sie sich über die 10 wichtigsten Marktplätze in Europa, mit wichtigen Informationen über Marktgröße und Umsatzzahlen.
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    Why consumer behavior on marketplaces matters in 2025
    Discover key insights from our latest survey on marketplace shopping behavior, revealing trends that will shape ecommerce strategies and consumer preferences in 2025.
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    How to avoid overselling and maintain brand trust
    Selling products that you don't actually have in stock can be very damaging to ecommerce brands. Read on to find out how you can avoid overselling.
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    Dev Deshmukh

    Marketplace Specialist

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