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How to stay profitable on marketplaces
The marketplace opportunity
The marketplace opportunity
Your customers shop on marketplaces first, not your website
✅ 79% of consumers think marketplaces offer the best deals.
✅ 61% of shoppers trust marketplaces for product quality.
✅ 72% say shopping on marketplaces is convenient.
Consumers don't stop at one marketplace either. They explore multiple platforms before purchasing, making multi-channel presence essential.
The opportunity is massive. But high traffic doesn't guarantee high profits.
Navigating marketplace profitability
What's killing your marketplace margins
What's killing your marketplace margins
❌ Hidden fees stack up fast
Commissions (5-25%), VAT, fulfillment, returns, and advertising compound quickly. A 15% margin can become 3% post-fulfillment.
❌ Low Buy Box win rates
Without data-driven pricing, competitors dominate visibility and conversions.
❌ Manual pricing wastes time
Adjusting prices across marketplaces manually is slow and error-prone. You lose sales or over-discount before you can react.
❌ Price wars destroy margins
Stay competitive and kill profitability, or protect margins and lose sales.
❌ Balancing MSRP with dynamic pricing
Maintaining brand consistency while staying marketplace-competitive is challenging.
Without the right tools, marketplace selling can feel like running on a treadmill: lots of effort, little reward!
Smarter pricing for higher margins
Minimum price protection
Ideal price point
Profitability visibility
Automated cost calculation
Win the Buy Box without racing to the bottom
Win the Buy Box without racing to the bottom
ChannelEngine's Dynamic Repricer automatically adjusts your prices based on real-time competition and demand while protecting your minimum margins.
✔️Dynamic repricing: Optimize prices per marketplace based on competitor behavior and market fluctuations.
✔️Repricing strategies: Choose between offensive, defensive, and custom strategies to match your business model and maintain healthy margins.
✔️Competitor insights: Track competitor pricing in real time and use historical data to refine your approach.
✔️Automated price syncing: Use Price Link to maintain consistent, competitive pricing across all channels, even on marketplaces without repricing capabilities.
Proven results: 4.3% margin improvement
Proven results: 4.3% margin improvement
ChannelEngine’s repricer has been a game-changer for us. Since implementing it, we've seen:
🏆4.3% increase in margin
🏆72% reduction in overpriced products
🏆Hundreds of new products listed.
- Matthijs van Lemel, Marketplace Specialist EQOM Group
Expand to marketplaces that actually drive profit
Expand to marketplaces that actually drive profit
Not all marketplaces deliver the same return. Strategic channel selection is the difference between profitable scale and margin erosion.
Think of it like retail real estate: A flagship store in a busy mall drives volume but comes with high costs. A boutique location offers better margins with the right audience. Both work, but for different reasons.
🌐 Global marketplaces
Massive reach and high GMV potential, but intense competition and lower margins. Success requires strong advertising, SEO, and pricing discipline
📍 Local and category-specific marketplaces
Less competition, higher service expectations, and stronger margins. Lower GMV per platform, but better profitability per sale.
With ChannelEngine's 1,300+ marketplace integrations, you can expand strategically to platforms that maximize both growth and profitability.
Increase the Average Order Value with product bundles
Increase the Average Order Value with product bundles
Bundling complementary products increases perceived value, boosts margins, and raises the Average Order Value (AOV), making each sale more profitable.
🔹Optimized pricing: Customize bundle pricing by channel and leverage repricing tools to maximize revenue and margins.
🔹AI-Powered content generation: Create compelling titles, descriptions, and images instantly, saving time while boosting marketplace appeal.
Think of it like a fast-food combo meal. Individually, the items may not seem like a deal, but together, they increase order value while keeping customers happy.
Real results: How Petrol Industries 4x their revenue with bundles
Real results: How Petrol Industries 4x their revenue with bundles
🏆4X revenue growth during Cyber Week.
🏆120+ bundles live, with the top-performing bundle selling 50% more than individual products.
🏆Nearly doubled year-to-date revenue
Start bundling smarter today!
Unlock your profitability toolkit
Unlock your profitability toolkit
The ultimate guide to marketplace profitability
[How to Guide]
📘Discover proven strategies to drive sustainable growth across marketplaces.
The key to marketplace profitability
[On-Demand Webinar]
🎥 Learn how leading brands and retailers maximize profitability with data-driven strategies.
Marketplace profitability P&L template
[Free Resource]
📈This easy-to-use template helps you optimize pricing and control costs—so you grow profitably.
Master your marketplace profitability
Growing marketplace sales shouldn’t come at the expense of your margins. With ChannelEngine, you can:
✅Eliminate pricing inefficiencies
✅Set smart price points
✅Leverage dynamic pricing
✅Expand to profitable marketplaces
✅Increase AOV and clear inventory faster
Ready to optimize your marketplace profitability?
Dex van Hofwegen
Marketplace pricing expert