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Marktplatz & Einkaufsverhalten 2025: Trends & Analysen

Online-Marktplätze sind mehr als Vertriebskanäle – sie sind der Startpunkt fürs Shopping. Unser Marktplatz-Report 2025 zeigt, warum sie bei deutschen Konsumenten so beliebt sind und wie Marken davon profitieren können.
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    Why ecommerce order fulfillment planning is essential for your brand
    Unlock ecommerce success with smart fulfillment planning. Learn the key strategies and tips in this essential article.
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    Sell-in vs. Sell-through - Understanding essential ecommerce metrics
    Learn the key differences between sell-in and sell-through as metrics - why they matter, and how to optimize them for better vendor performance.
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    Marketplace management software - How to choose the right one
    Learn how marketplace management software simplifies operations, ensures compliance, integrates with ERP/WMS, and boosts vendor success on marketplaces.
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    Multichannel inventory management - The ultimate guide
    Master multichannel inventory control for seamless ecommerce success. Automate tracking, prevent stockouts, and delight customers.
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    Walmart 1P vs 3P - Choosing the right selling model for your brand
    Learn the differences between Walmart's 1P and 3P selling models to choose the best fit for your brand and optimize your ecommerce strategy.
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    Product categorization and taxonomy applications for marketplaces
    Learn how effective product categorization and taxonomy can enhance ecommerce operations, improve UX, and drive growth for your business on marketplaces.
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    Mastering product feed management - Optimize for marketplace success
    Optimize product data for ecommerce success with ChannelEngine's product feed management solutions. Expand your reach and enhance visibility today.
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    Amazon cutting ties with small vendors - What happens next?
    Amazon's shift from small vendors creates new opportunities for SMBs. Discover how to pivot your strategy to a 3P seller or hybrid model for growth.
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    Cyber Week 2024 - Proven selling strategies for success
    Prepare for Cyber Week 2024 with key ecommerce upselling strategies to enhance sales, manage inventory, and optimize product listings for maximum profit.
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    What is ecommerce catalog management and why is it important?
    See how ecommerce catalog management helps organize, maintain, and optimize product listings across multiple marketplaces to improve efficiency and accuracy.
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    Preparing for peak season - The ultimate guide for marketplace sellers
    Maximize your ecommerce profits this peak season with smart strategic and operational tactics that ensure you outshine the competition and drive success.
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    Expanding to new marketplaces - A step-by-step guide
    Follow our step-by-step guide to navigate marketplace requirements, manage inventory, and optimize your ecommerce operations seamlessly.
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    Singles' day checklist: How marketplace sellers can prepare for 11.11
    Get ready for Singles' Day with our checklist for marketplace sellers. It is designed to guide your strategic planning and to maximize your ecommerce success.
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    5 Peak Season horrors that keep managers up at night
    Discover the 5 scariest ecommerce challenges during peak season and learn how to overcome them with smart planning, automation, and other management tools.
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    How to remove unauthorized sellers & protect your brand on Amazon
    Learn effective strategies to remove unauthorized sellers from Amazon and protect your brand’s integrity and profits.
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    Noch Fragen? Wir haben die Antworten

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    Dev Deshmukh

    Marketplace Specialist

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