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Marketplace Shopping Behavior Report 2026

This report reveals insights from 4,500 marketplace shoppers across the US, UK, Germany, France, and the Netherlands. It shows how trust, value, and transparency are now shaping the marketplace shopping experience.

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    Only 17% of Consumers Trust AI Enough to Complete a Purchase, Global Study Finds
    A global study of 4,500 consumers shows AI is reshaping product research, but reviews, delivery certainty, and price clarity still determine final purchases
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    Marketplace shoppers in 2026: New expectations, new behavior [Live session]
    Join this live session to explore how shoppers discover, compare, and decide today, and how sellers can win by adapting the way they sell.
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    Top 12 online marketplaces in the UK in 2026
    The UK is Europe’s #1 ecommerce market. Find out which 12 marketplaces you can’t afford to ignore if you want to stay competitive.
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    Top 10 marketplaces for consumer electronics in 2026
    Explore the top 10 consumer electronics marketplaces. Find the best platforms to expand your brand and reach more customers.
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    The top 14 European marketplaces in 2026
    Check out the top 14 marketplaces in Europe, with key information on market size and sales figures.
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    The European fashion marketplaces to watch in 2026
    Explore Europe’s most important fashion marketplaces for 2026 and learn how to choose the right channels to scale faster, sell smarter, and expand across borders.
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    Amazon FBA vs Dropshipping in 2026
    Compare Amazon FBA vs dropshipping in 2026. Costs, risks, profits, and hybrid strategies to grow across multiple marketplaces.
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    Top 20 ecommerce marketplaces in the world in 2026
    Discover the top 20 ecommerce marketplaces worldwide, strategic insights for global selling, and ChannelEngine's seamless multichannel management capabilities.
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    Optimizing ecommerce returns management in 2026
    Discover proven strategies to optimize your ecommerce returns process, reducing costs while improving customer satisfaction, loyalty, and operational efficiency.
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    ChannelEngine partners with ZEOS to expand fashion and lifestyle marketplace opportunities
    Fashion and lifestyle brands can now scale across Europe more easily with unified marketplace connectivity and logistics powered by ChannelEngine and ZEOS.
    Learn more
    Is your fulfillment strategy ready for 2026?
    Explore how brands are preparing for a more complex ecommerce landscape in 2026, with insights from Amazon MCF and ZEOS on automation, unified stock pools, and scalable multichannel fulfillment.
    Learn more
    Marketplace strategies for 2026: Trends, Tactics & Takeaways
    As we approach the end of the year, watch our marketplace experts discuss what a winning strategy looks like for 2026.
    Learn more
    Top marketplace KPIs you should track in 2026
    Learn which performance metrics matter most for marketplace sellers in 2025 and see how centralized insights can help improve efficiency, account health, and revenue across every channel.
    Learn more
    How to sell on Allegro: A comprehensive guide for 2026
    Boost your Allegro sales with our tips on improving listings, getting more positive reviews, attaining top seller status, and more!
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    Mastering post-holiday returns - Tips for marketplace sellers
    Discover how marketplace sellers can turn post-holiday returns into a competitive advantage with smarter preparation, streamlined processes, and customer-focused strategies.
    Learn more

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    Caroline Chergui

    Marketplace Specialist

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