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2026 Marketplace Seller Trends Report

Discover what’s currently driving marketplace growth, with insights from 550 ecommerce leaders on profitability, AI adoption, automation, and evolving sales channels.

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Success Stories

Ebooks & Guides

Why your product catalog needs to work for humans and AI agents

Most brands optimize for human shoppers. But AI agents increasingly rely on structured product data to discover, compare, and recommend products. As agentic commerce develops, that data also needs to support purchasing decisions. This shift is changing what it means to have an optimized product catalog.

Marketplace Talk: October ecommerce news 2026

Discover the latest trends in ecommerce, including Zooplus' marketplace expansion, the resurgence of free returns in DACH, and the rise of Chinese platforms in Europe.

Top ecommerce marketplaces in the world for 2027

Explore the top ecommerce marketplaces worldwide in 2027, from global leaders to key platforms in North America and Europe, and find the right channels for your brand.

How FUR4 transformed fragmented integrations into a scalable marketplace strategy

See how pet products brand FUR4 manages multiple marketplaces with a lean team and builds a scalable foundation for international growth with ChannelEngine and Platformz.

What is D2C? Everything you need to know about direct to consumer ecommerce

D2C gives brands more margin, better data, and full control over the customer experience. Here's everything you need to know to build and scale a direct-to-consumer strategy.

How Bloem reduced marketplace management costs by over 50% with ChannelEngine

Discover how Bloem reduced marketplace management costs by more than half and launched eight channels in five months after switching to ChannelEngine.

Inside Bugaboo’s Amazon expansion: 90% automation and faster launches [Live session]

Join Bugaboo, Salsify, and ChannelEngine on November 4 to discover how Bugaboo streamlined its Amazon marketplace operations with 90% automation, improved product content management, and accelerated product launches.

Beyond borders: Marketplace compliance & tax in the age of agentic commerce [Fireside chat]

Prepare for cross-border marketplace compliance in 2027. Join Deloitte, AVASK, and ChannelEngine on November 12 to explore tax obligations, hidden compliance costs, and AI.

SAP Connect 2026 recap

Discover key insights from SAP Connect 2026, including ChannelEngine's partnership with SAP and how they enhance ecommerce operations for brands like Nestlé.

Marketplace Seller Trends 2026: What’s changing and how sellers are responding

33% of sellers rank profit margin per marketplace among their top success metrics. In this webinar, held on Oct 13, 2026, Marketplace Universe and ChannelEngine explore profitable growth, operational efficiency, AI adoption, and changing marketplace strategies.

How marketplace badges turn seller performance into competitive advantage

Find out what Amazon, Walmart, bol, and eBay require to earn seller badges, why keeping them gets harder at scale, and how to stay on track.

The automation gap: Where marketplace sellers want to be vs. where they actually are

Marketplace automation is increasing, but only 12% of sellers have highly connected operations. New research explains why manual work persists and what it means for scaling marketplace growth.

How Bugaboo reduced marketplace launch preparation from weeks to one day with ChannelEngine and Salsify

Discover how Bugaboo simplified the complexity of selling across brands, countries, and marketplaces, automating 90% of relevant processes while creating a scalable foundation for continued growth.

Top consumer electronics marketplaces to sell on in 2027

See where electronics brands should be selling in 2027, from global leaders to regional specialists and refurbished platforms.

Why Best Buy Marketplace should be your next sales channel

On Oct 6, 2026, Best Buy and Spreetail unpacked who sells well on Best Buy Marketplace, how onboarding works, and what drives sales after launch.

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Caroline Chergui

Marketplace Specialist

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