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2026 Marketplace Seller Trends Report

Discover what’s currently driving marketplace growth, with insights from 550 ecommerce leaders on profitability, AI adoption, automation, and evolving sales channels.

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Success Stories

Ebooks & Guides

The automation gap: Where marketplace sellers want to be vs. where they actually are

Marketplace automation is increasing, but only 12% of sellers have highly connected operations. New research explains why manual work persists and what it means for scaling marketplace growth.

Oktoberfest 2026

Marketplace insights, AI in action, and a Bavarian celebration. Catch up on ChannelEngine and Nakoa’s second Oktoberfest event in Munich.

How Bugaboo reduced marketplace launch preparation from weeks to one day with ChannelEngine and Salsify

Discover how Bugaboo simplified the complexity of selling across brands, countries, and marketplaces, automating 90% of relevant processes while creating a scalable foundation for continued growth.

Top consumer electronics marketplaces to sell on in 2027

See where electronics brands should be selling in 2027, from global leaders to regional specialists and refurbished platforms.

Why Best Buy Marketplace should be your next sales channel

On Oct 6, 2026, Best Buy and Spreetail unpacked who sells well on Best Buy Marketplace, how onboarding works, and what drives sales after launch.

Shoptalk Fall recap

Boots, BBQ, and our Yeehaw Capybara. ChannelEngine brought a little cowboy spirit to Shoptalk Fall in Nashville. Here’s what stood out from the sessions and what we heard from sellers.

Marketplace margins are under pressure. What can you control?

Profitability is moving up the marketplace agenda as costs and operational complexity grow. The Marketplace Seller Trends Report 2026 reveals where businesses have the greatest opportunity to improve efficiency.

Marketplace Talk: September ecommerce news 2026

Catch up on September 2026 ecommerce news, including major sales events, AI trends, and shifts in marketplace strategies for sellers.

Amazon MCF vs. Walmart MCS: A complete multichannel fulfillment comparison

Compare costs, delivery speeds, inventory, integrations, and reach to understand the trade-offs and choose a fulfillment setup that fits your multichannel strategy.

ChannelEngine joined DMEXCO 2026, bringing our team to Cologne for two packed days of connections and insights across digital commerce and technology.

How Petrol Industries scaled marketplace growth, from product bundling to AI-powered pricing

Discover how Petrol Industries has evolved its marketplace strategy with ChannelEngine, from using product bundles to improve order economics to introducing predictive pricing with 7Learnings to drive greater profitability.

Marketplace sellers shift from expansion to profitability as AI adoption reaches 82%

ChannelEngine study finds three in five marketplace operations remain manual, while 55% of sellers across the markets surveyed, leverage TikTok Shop as a major sales channel.

Tips for marketplace sellers to master post-holiday returns

Discover how marketplace sellers can turn post-holiday returns into a competitive advantage with smarter preparation, streamlined processes, and customer-focused strategies.

ChannelEngine & Temu partner to accelerate global marketplace integration for sellers

Expand into new markets and reach more customers on Temu with ChannelEngine, without adding unnecessary complexity to your marketplace operations.

Marketplace Seller Trends 2026: What’s changing and how sellers are responding

The second edition of ChannelEngine's annual report is here. Join Valerie Dichtl and Jorrit Steinz on October 13, 2026, to find out what's really shifted and what it means for your 2027 strategy.

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Caroline Chergui

Marketplace Specialist

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