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2026 Marketplace Seller Trends Report

Discover what’s currently driving marketplace growth, with insights from 550 ecommerce leaders on profitability, AI adoption, automation, and evolving sales channels.

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Success Stories

Ebooks & Guides

Amazon MCF vs. Walmart MCS: A complete multichannel fulfillment comparison

Compare costs, delivery speeds, inventory, integrations, and reach to understand the trade-offs and choose a fulfillment setup that fits your multichannel strategy.

How Petrol Industries scaled marketplace growth, from product bundling to AI-powered pricing

Discover how Petrol Industries has evolved its marketplace strategy with ChannelEngine, from using product bundles to improve order economics to introducing predictive pricing with 7Learnings to drive greater profitability.

Marketplace sellers shift from expansion to profitability as AI adoption reaches 82%

ChannelEngine study finds three in five marketplace operations remain manual, while 55% of sellers across the markets surveyed, leverage TikTok Shop as a major sales channel.

Tips for marketplace sellers to master post-holiday returns

Discover how marketplace sellers can turn post-holiday returns into a competitive advantage with smarter preparation, streamlined processes, and customer-focused strategies.

ChannelEngine & Temu partner to accelerate global marketplace integration for sellers

Expand into new markets and reach more customers on Temu with ChannelEngine, without adding unnecessary complexity to your marketplace operations.

Marketplace Seller Trends 2026: What’s changing and how sellers are responding

The second edition of ChannelEngine's annual report is here. Join Valerie Dichtl and Jorrit Steinz on October 13, 2026, to find out what's really shifted and what it means for your 2027 strategy.

Why Best Buy Marketplace should be your next sales channel [Live session]

Join Best Buy, Spreetail, and ChannelEngine on October 6 for a firsthand look at the marketplace, the customers it reaches, and what sellers should know before getting started.

The Temu opportunity in Europe: What brands need to know

Considering Temu as your next sales channel? Join ChannelEngine and TEMU on September 22 to get clarity on seller fit, onboarding, fulfilment, and what it takes to launch and expand across European markets.

What makes AI recommend one product over another?

Discover what makes AI recommend one product over another, with insights from Salsify on how product data, PXM, marketplace execution, and real-time signals help brands win AI-driven product discovery.

4 preparation gaps to fix before Q4 peak season hits

Peak season problems aren’t always caused by higher volumes. Many can be traced back to setups that weren’t properly tested beforehand. On 8th September 2026, Julia Flood from Inriver joined Tim Smit and Niels Floors from ChannelEngine, to walk through 4 critical readiness gaps to close before Q4 hits.

What Amazon's top sellers do differently in 2026 and how you can replicate it

25,000 new brands entered Amazon's beauty category last year, already capturing 10% of revenue. On August 27, 2026, Amazon, Jungle Scout, and ChannelEngine joined forces to break down what top sellers do differently to win the Buy Box, get found in AI search, and scale without the chaos.

How PURISH built a multichannel operation to grow internationally on bol and beyond

Strong content, fast delivery, the right tech stack. This is the playbook behind PURISH's early traction on bol.

ChannelEngine partners with 7Learnings to help brands achieve greater profitability with AI-driven predictive pricing

Discover how automated data integration and real-time demand insights can help brands replace manual pricing and improve marketplace profit margins.

The marketplace seller's guide to peak season preparation in 2026

Maximize your ecommerce profits this Q4 with expert strategies from ChannelEngine and Target Plus, covering the tactics you need to outshine the competition and drive success.

Meet ChannelEngine in Music City at Shoptalk Fall

Join ChannelEngine at Shoptalk Fall in Nashville from September 29 to October 1. Discover marketplace solutions and enjoy a BBQ lunch with ecommerce leaders.

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Caroline Chergui

Marketplace Specialist

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