Teddy Group migrates 3 brands to ChannelEngine, gaining scalable and agile marketplace expansion

About Teddy Group

Teddy group is known for designing and distributing several niche fashion brands, including Terranova, Calliope, Rinascimento, Kitana, and QB24. Although Teddy Group’s roots are in Italy, the company has an international outlook and a presence in 81 countries.

Marketplace growth is an important part of their strategy. Starting with just 1 brand and a handful of marketplaces, Teddy Group gradually expanded their marketplace offering to include a full portfolio of 50,000 SKUs.

Eventually, they were selling 3 of their fashion brands on several European marketplaces, including Zalando, VeePee, Privalia, and Amazon.

With bold ambitions for the future, they wanted to continue expanding the global presence of their brands through exciting new channels and new markets. 

To keep moving forward, they needed greater flexibility, agility, and control. Unfortunately, their previous integration provider fell short on several key capabilities, and this was holding them back.

The challenge: Built-in inefficiencies were holding back growth

Teddy Group leverages a broad-based distribution strategy that includes a wide-ranging retail network of owned stores, franchises, brand websites, and online marketplaces.

Realizing that marketplaces were a significant growth area for their online business, Teddy Group wanted to significantly expand their presence on key channels. However, they soon realized that their existing marketplace integration provider did not offer the capabilities needed to unlock this next stage of growth. 

Significant issues included: 

• Their previous provider was too inflexible
• Tasks such as inventory and content management were inefficient
• Seasonal collections took too long to list
• Managing multiple fashion brands and warehouses was challenging
• Processes were too slow and cumbersome to scale on new channels

What they really needed was the ability to effortlessly manage their expanding inventory across multiple brands and warehouses, using a centralized system that could streamline operations and improve agility.

Also, by centralizing their marketplace management, Teddy Group could gain more insights into the performance of all their brands, and have greater control over profitability. This is especially important in multichannel sales, where visibility and insights across all channels and brands are needed to drive maximum profitability.

So, they set about finding an alternative provider that could support their need to scale quickly on new channels.

The solution: Greater efficiency and scalable processes

After looking at several options, Teddy Group decided to partner with ChannelEngine because the platform could provide both the technical capabilities and personal expertise needed to support their continued growth.

Key growth drivers enabled by ChannelEngine: 

• Improved operational efficiency and control
• Granular insights and pricing rules for enhanced profitability
• Centralized processes for all marketplaces in one Seller Hub
• Easy content management from centralized repository
• Automated updates to catalog and inventory
• Increased brand visibility on all channels
• Faster time-to-market for new seasonal collections

Migrating such a highly complex and extensive catalog requires careful attention to detail. So, working closely with ChannelEngine, Teddy Group followed a phased onboarding approach that minimized disruption.

Throughout, ChannelEngine supported them with extensive training and personal support, ensuring they were set up for success. This gave them a solid and versatile foundation as well as knowledge of all the key features they needed to reclaim time and streamline their operations.

The results: Significant revenue increase and more agile processes

Teddy Group is already seeing the benefits of using ChannelEngine; listing products is much quicker, and they can manage everything from one platform. With new designs continuously added to their catalog, ChannelEngine enables them to list and manage new collections in an agile and efficient way.

The benefits of optimized marketplace management for Teddy Group include: 

• 183% increase in recurring revenue within 8 months
• Revenue from new collections increased by 30%
• Migration of all marketplace processes into a single platform
• Streamlined product catalog management
• Better control and visibility over product data
• Multiple warehouses connected to a single platform
• Ready to expand into new markets

All these features make it much easier for Teddy Group to realize its ambitions of channel growth and regional expansion, while gaining the most value from existing markets with streamlined operations and increased automation.

“Listing new products is so much faster now. We can publish new products on multiple marketplaces very efficiently, and we can manage the content better, too. Revenue from new collections has increased by 30% since using ChannelEngine, and that speaks for itself.”

Cesare Malavasi
Digital Product Owner 

The future: A clear roadmap for success

Now that Teddy Group has successfully migrated from their previous provider, the company is ready for the next stage. With a solid foundation for growth now in place, and an improved ability to scale rapidly on 1300+ new channels, the future is looking bright.

ChannelEngine worked closely with Teddy Group to build a proactive roadmap that supports the fashion company’s ambitions. This includes target markets such as the US, Middle East and Asia, and specific channels for unlocking the most value.

Building on their current marketplace strategy, Teddy Group plans to: 

• Launch on Allegro and TikTok Shop
• Increase brand awareness and sales in Poland and Italy
• Migrate remaining brands and products to ChannelEngine
• Expand marketplace presence in the US, the Middle East, and Asia.
• Use more ChannelEngine features to streamline and automate operations
• Scale product visibility across all regions

As Teddy Group continues to expand their presence with more brands, marketplaces, and regions, a key challenge will be maintaining the same quality of service and marketplace performance.

This can be especially difficult when tackling the complexities of launching in new markets and using multiple warehouses for their distribution.

However, with the robust integrations, AI-powered automations, and other powerful technologies of the ChannelEngine platform, Teddy Group has all the tools and support they need to make it happen.