- International revenue share doubled to 40%
- Expanded from 4 to 9 countries
- Launched on ~30 active marketplaces
- Faster onboarding, live in 2–3 weeks
- Streamlined entry into complex marketplaces
- Improved catalog performance via automation
- Opened high-potential marketplaces through strategic matchmaking
- Sustained growth in France while scaling abroad
About Calicosy
Founded in 2017 and based in the north of France, near Lille, Calicosy is an ecommerce brand specializing in modern home organization and storage solutions. With a product range spanning 3,000+ SKUs and a commitment to style, functionality, and sustainability, the brand serves consumers across Europe through both marketplaces and its own website. Calicosy is proudly B Corp certified, demonstrating a strong commitment to responsible sourcing, recycled materials, and circular economy practices.
The challenge: Scaling efficiently beyond France
Calicosy’s early marketplace strategy focused on France. Marketplaces like Amazon, La Redoute, and Maisons du Monde helped the brand grow rapidly, test new product lines, and build awareness. But as the brand matured, international expansion became the next logical step.
Yet scaling into new markets brought new challenges:
- Complex marketplace requirements (KYC, backend systems, localized content)
- Limited bandwidth for translations and listing adaptation
- Visibility gaps on lesser-known marketplaces that had strong potential
- Difficulty managing support and performance insights across multiple countries
Additionally, Calicosy knew the risk of relying too heavily on just one or two marketplaces. Diversifying its channel mix was essential to avoid the operational risks associated with single-platform dependency.
“We were already on some international marketplaces, but it was hard to scale fast. We needed a partner who could support us with local expertise and technical capabilities.”
Cyprien Courivaud, Head of Marketplaces, Calicosy
The solution: A strategic partnership with ChannelEngine
In 2023, Calicosy partnered with ChannelEngine to power its cross-border marketplace expansion. The move unlocked new efficiencies, reduced launch times, and accelerated growth.
Key growth drivers enabled by ChannelEngine:
- Faster onboarding: Standardized integrations and guidance for Mirakl-based platforms helped reduce time-to-launch to as little as 2–3 weeks.
- Localized automation: Features like automatic translations and currency conversion removed barriers to entry in unfamiliar markets.
- Dedicated support: With near-24/7 access to ChannelEngine’s team, including regular strategy sessions, Calicosy gained insights on high-performing marketplaces and content optimization.
- Scalable strategy: Instead of trial-and-error, ChannelEngine helped prioritize platforms based on audience fit, content complexity, and growth potential.
- Local market knowledge: ChannelEngine’s international team provided localized expertise for each region, from navigating certification requirements in Germany to tailoring listings for the Dutch market.
“Thanks to ChannelEngine, we launched in 5 new countries in one year. International sales went from 20% to 40% of our revenue, without slowing growth in France.”
Cyprien Courivaud, Head of Marketplaces, Calicosy
Results: From 4 to 9 countries, with more to come
ChannelEngine enabled Calicosy to grow efficiently across Europe, from Spain and Italy to Benelux and Germany. Each new launch was part of a data-driven roadmap, supported by clear benchmarks and hands-on collaboration.
Tangible impact:
- International revenue share doubled (from 20% to 40%)
- Expanded from 4 to 9 countries
- Close to 30 active marketplaces across Europe
- Improved catalog performance through smarter content
- Streamlined onboarding on complex marketplaces
A standout benefit? Strategic recommendations and marketplace matchmaking. With ChannelEngine’s help, Calicosy accessed lesser-known but high-potential platforms. Marketplaces like FonQ, HomeDeco, and XXXLUTZ, previously unknown to Calicosy, were identified by ChannelEngine as strong fits based on target audience and average order value.
“With ChannelEngine we’re not just getting technical support, we’re getting market intelligence. ChannelEngine tells us which marketplace to try, helps us with content strategy, and even connects us directly with the marketplace team.”
Cyprien Courivaud
What’s next? Optimization, activation, and deeper insights
After a year of rapid expansion, Calicosy’s focus in 2025 is clear:
- Enhancing content to improve rankings and conversion
- Activating sales with on-platform promotions, banners, and partnerships
- Doubling down on strategic marketplaces to drive profitability and visibility
The team is now applying learnings from its test-and-learn expansion phase to refine and scale best-performing channels. They’re also building on marketplace-native capabilities, such as branded storefronts, commercial partnerships, and media features.
With ChannelEngine’s evolving platform and new AI tools for catalog management, bundled offers, and smarter repricing, Calicosy is well-positioned to continue its growth journey.
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