How Keter unlocked fast growth on Walmart Marketplace

About Keter

Keter is a global brand known for durable, high-quality outdoor and home storage solutions. Their products are trusted by millions of households around the world.

With experience selling on marketplaces, Keter understood a core ecommerce truth: when you meet customers where they shop, growth follows. Walmart Marketplace offered reach, visibility, and a rapidly expanding customer base, making it a strong next step in Keter’s multichannel strategy.

The challenge: Expanding fast without adding complexity

Even with marketplace experience, entering a new channel brings operational challenges.

Keter wanted to move quickly while keeping existing processes stable. They needed to publish a large catalog, support multiple fulfilment paths, and maintain accurate inventory across channels. All without adding manual work or complexity to their teams.

To turn Walmart into a strong growth channel, the launch needed to be efficient, reliable, and low-friction.

The solution: A seamless Walmart launch powered by one central platform

To support a fast and controlled rollout, Keter used ChannelEngine’s Walmart marketplace integration that required minimal internal effort. The expansion was structured, predictable, and fast. Exactly what Keter needed to scale confidently.

“ChannelEngine provided us the ability to launch online quickly, and their automation allows us to focus on other things, knowing our Walmart business is in good hands.”

Brooke Hoster
Sales Director Ecommerce  

With ChannelEngine, Keter was able to:

• Centralize management of a majority of its Walmart assortment
• Support both WFS and WFM fulfillment models within one workflow
• Automate pricing rules, stock, and content synchronization
• Maintain accurate inventory across channels in real time
• Streamline the process of publishing new products to Walmart

What could have been a complex expansion became a straightforward, low-effort launch. This reduced manual work, minimized risk, and set the foundation for sustainable marketplace growth.

Results: A high-impact rollout and a scalable new revenue channel

The Walmart Marketplace launch delivered immediate impact. With automated workflows and central control in place, Walmart quickly became a strong new sales channel for Keter.

Highlights

• A majority of Keter SKUs are now live and actively selling on Walmart Marketplace
• Time-to-market was reduced, with new products available to shoppers within days
• Ongoing updates and optimizations require minimal manual effort
• Month-over-month sales continue to grow since launch
• Walmart fulfillment models are fully supported as the business scales

Keter expanded into Walmart without slowing down its team or increasing operational complexity turning a major growth opportunity into steady, measurable results.

Why ChannelEngine

Keter highlighted three advantages that accelerated its Walmart success:

1. Automation that scales

From order routing to inventory syncing and price updates, ChannelEngine reduced manual tasks and kept operations fast and error-free.

2. Flexibility for every fulfillment strategy

Support for both WFS and WFM ensured strong availability and improved delivery performance. Essential for converting Walmart shoppers.

3. Fast, reliable onboarding

A smooth setup and dedicated support helped Keter launch quickly and confidently.