Shopware and ChannelEngine launch Multichannel Connect

Shopware and ChannelEngine announce the launch of Multichannel Connect, enabling Shopware merchants to seamlessly sell across 950+ online marketplaces worldwide.

Leiden, the Netherlands / Schöppingen, Germany - May 29, 2024

Leiden, the Netherlands / Schöppingen, Germany - May 29, 2024 - Shopware, the leading global open-source ecommerce platform, and ChannelEngine, a global leader in marketplace integration and management software, today have announced the launch of Shopware Multichannel Connect. The product enables Shopware merchants to seamlessly sell across a multitude of online marketplaces worldwide.

Shopware Multichannel Connect is an outcome of the strategic partnership between Shopware and ChannelEngine and offers a direct link between Shopware stores and ChannelEngine, automating the sales process on over 950 online marketplaces (e.g. Amazon, Zalando, Bol, Otto, and eBay). The integration simplifies the management of product information, inventory, orders, and pricing, enabling businesses to efficiently manage their marketplace presence from a single, central location. 

Shopware Multichannel Connect also ensures that businesses remain competitive with regular updates and additions of new marketplaces. Current users of ChannelEngine experience exponential year-over-year revenue growth due to the significant shift from traditional ecommerce to marketplaces and the powerful feature set the marketplace integration platform offers. 

Jorrit Steinz, CEO of ChannelEngine, commented on the launch, stating: “Shopware Multichannel Connect revolutionizes how Shopware merchants can expand their businesses by seamlessly activating new sales channels and reaching international markets. This collaboration is a pivotal step in ChannelEngine's mission to simplify global ecommerce, enabling merchants to harness the immense potential of online marketplaces. By streamlining integration and management, we empower businesses to efficiently scale and capitalize on the built-in trust and vast customer base of these platforms.”

Alexey Pronin, General Manager EMEA at Shopware, added: “More and more Shopware merchants are looking for fast and efficient ways to grow their digital business, launch new channels, and internationalize their e-commerce operations. Our Shopware Multichannel Connect offering in partnership with ChannelEngine helps achieve exactly this. Thanks to seamless access and integration to 950+ marketplaces globally, we give merchants the opportunity to quickly launch sales practically in any country of the world.”

Shopware merchants looking to explore the capabilities of “Shopware Multichannel Connect” can contact the Shopware sales team.

About Shopware 

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America. The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than $22 billion USD across the global Shopware platform.

About ChannelEngine 

ChannelEngine is a global marketplace and ecommerce technology company. Its ecommerce and marketplace management platform gives brands, retailers, and distributors the advanced technical capabilities they need to overcome the complex challenge of ecommerce management. The ChannelEngine platform allows customers to connect and sell products on more than 950 different online sales channels and international marketplaces. Originating in Leiden, the Netherlands, the company now has a global marketplace and partner network and offices in New York, Munich, Paris, Dubai, Singapore, Melbourne, Dublin, and Toronto. ChannelEngine serves customers such as Unilever, Sanofi, Bjorn Borg, Bugaboo, Hunkemöller, Brabantia, Sonos, Electrolux and Chicco.

Press contact

Shopware: Wiljo
ChannelEngine: Dana