2025 product update:
Faster listings, bigger margins, easier expansion

If you're selling on marketplaces, you know how much the landscape keeps shifting. Costs are rising, tariffs change overnight, and the competition isn’t slowing down. Just keeping up is a challenge.

In 2025, ChannelEngine introduced a powerful set of updates to help brands and retailers move faster, work smarter, and grow stronger. Whether you're expanding across channels or just getting started, here’s how those updates are already making a difference:

Now, let’s take a closer look at what’s new in 2025 and how the right tools are giving you a real edge, no matter where you sell.

Get products live in hours, on any channel, with less manual work

Every day your listings are delayed is sales you lose forever. ChannelEngine’s new features remove the setup work that slows you down, so you can go from idea to live listing before your competitors. Whether you are onboarding a new marketplace or adding products, you’ll spend less time on mapping, data uploads, and error fixes and get products live faster across every channel.

➡️ What's new?

AI-powered category mapping: Launch faster with AI-suggested product categories that reduce errors and scale with your catalog. Copy categories across countries: Reuse your category mappings to quickly expand into new markets. Import categories via CSV: Bulk upload known mappings using a simple CSV file. Improved categorization interface: Spot uncategorized products and view full category trails. Categorization rule reordering: Drag and drop to easily create and reorganize categorization rules. Redesigned mapping screen: A cleaner, faster interface to navigate offer and content mapping. Export product mappings via CSV: Export mappings at any stage to review, audit, or share with your team. Enhanced product selections: Filter by status, add internal notes, schedule changes, and export selections via CSV.

Full control over your product feeds: from import to delivery 

With ChannelEngine’s upgraded feed tools, you can now clean and structure your data at the source, and deliver exactly what each marketplace or partner needs. Whether you’re importing data or creating custom exports, you’ll spend less time fixing issues and more time growing.

➡️ What's new?

Advanced Rules for Feed Imports: Clean and structure product data at the source to save hours of manual adjustments before listing. Custom Feed Builder: Create custom product feeds for any destination, from marketplaces to partners to internal systems.

Manage marketplace pricing for long-term success

Marketplace pricing can make or break profitability, yet managing it across multiple channels is often complex and time-consuming. ChannelEngine’s revamped Price Management solution gives you the automation, insights, and control to protect your margins, stay compliant, and win more Buy Boxes — all from a single dashboard.

➡️ What's new?

Minimum price calculation: Automatically calculate your lowest profitable price to avoid selling at a loss. Marketplace fee integration: Factor in marketplace fees automatically to maintain healthy margins. Dynamic repricer: Adjust prices in real-time based on competitor data and trends. Sellers using optimal offers have reached Buy Box win rates of up to 96%. Profitability reporting: Analyze performance and margins by product, channel, or category to make informed decisions. Price link: Keep prices consistent across marketplaces with automatic syncing. Promotions management: Create and manage time-based or rule-based promotions to boost visibility and sales. Price boundaries: Set minimum and maximum price limits to stay compliant and protect profit. Competitor price history: Review historical competitor prices to fine-tune your pricing strategy. Price rules & reprice rules: Define automated pricing strategies based on stock levels, competition, or product type. Price changes: Track every change to your prices, including what changed, when, and why. Fee reductions for Bol: Easily opt in to Bol’s reduced-fee programs to stay competitive and lower costs. Exported price visibility: See the final price sent to each marketplace after all rules and fees are applied. Max. bound for Amazon and Bol: Instantly know when your price exceeds Amazon’s or Bol’s competitive threshold, so you can stay eligible for the Buy Box.

Increase your margins and AOV with bundles that work on every marketplace 

Bundles are not just for clearing stock. They are a proven way to boost average order value and offer shoppers deals they cannot find anywhere else. With ChannelEngine’s upgraded bundling tools, you can build and manage product bundles in minutes, customize pricing per marketplace, and track results down to the SKU.

➡️ What's new?

Flexible setup options: Create bundles using manual input, product feeds, or the API. Supports product variations: Combine parent/child SKUs to build advanced bundles across any marketplace. Marketplace-specific pricing: Customize bundle prices per channel or apply dynamic pricing rules. Clear order line breakdowns: View all bundle components and pricing directly in the order line. Returns support: Process returns for bundled items with no extra steps. Bundle performance metrics: Track GMV and units sold for each bundle to understand what’s driving results.

Track your goals and margins in one view 

Selling more doesn’t always mean earning more. ChannelEngine’s built-in Insights module lets you set GMV targets, monitor progress, and estimate profitability by product, brand, or channel. So you always know where you're making money and where to optimize.

➡️ What's new?

GMV target tracking: Set monthly GMV goals and track your progress over time to stay focused and aligned. Surplus profitability estimation: Estimate profit margins by channel, brand, category, or product, and uncover hidden gaps or high performers.

Coming soon: 100% automated Amazon Vendor dispute recovery

Unpaid Vendor disputes drain revenue, and chasing them manually costs time. With ChannelEngine, you’ll soon recover this revenue automatically, without a single click. Our system handles disputes end-to-end while you track everything from one live dashboard.

➡️ What's new?

Recovery dashboard: See how much you’ve recovered, what’s pending, and the status of each case — all in one place. Fully automated disputes: The system handles disputes end to end, so you don’t have to click, upload, or chase anything manually. Dispute reporting: View all disputes in one place, filter by status or type, search by dispute or invoice number, and open detailed views with case information and support threads.

Reach more customers through +25 new sales channels

Every new marketplace is a chance to reach new buyers and diversify revenue. This year, we added over 25 high-potential channels so you can scale faster without complex integrations.

➡️New marketplace integrations: 

Fashion & Lifestyle: TikTok Shop, Shein, Nordstrom, BrandAlley, Vertbaudet, Private Sport Shop, Check 24, Teract, Castorama, Cultura, Vertbaudet, Private Sport Shop Home & DIY: Castorama, Lowe’s, Mathon, Big Bang, Greenweez, Cultura Electronics & Tech: Reebelo, 35up Automotive: Autodoc Hospitality & Pro equipment: Materiel CHR Pro, Retif Multi-category: Auchan, Kaufland France

Ready to put these features to work?

Whether you’re just getting started or scaling across dozens of marketplaces, ChannelEngine is built to help you grow with control, speed, and confidence.

If you’re already using ChannelEngine: Log in today to start using these updates and see how they can save you time, protect your margins, and open new sales opportunities. Your Customer Success Manager is ready to help you make the most of them.

If you’re exploring ChannelEngine: Now’s the perfect time to see what’s possible. Book a quick walkthrough and discover how our platform can connect you to 950+ marketplaces, automate your operations, and drive profitable growth — all from one place.

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