How Mascot Online B.V expanded to 12 new marketplaces in 12 months
This story is about a multi-vertical Dutch seller company that achieved its ambitious expansion goal to marketplaces like Blokker, Bol.com, Real, HomeDeco, and more.
Key results:
Significantly increased the revenue
Expanded to 12 new marketplaces in 12 months
Became way more efficient in the usage and integration of new marketplaces (saving much time)
Saw an increase in in-store visits due to marketplace and brand exposure
Better content and data overview
Raise brand awareness in the Benelux area
Wondering how we can contribute to your business's growth?
Mascot Online B.V. is a Dutch company based in Almere. Established in 2013, it has been active for 8 years in home and garden, electronics, DIY, fashion, health and beauty, car accessories, sports, and outdoor sectors. The company provides warehousing, storage, inventory, fulfillment, and delivery services for local and foreign SMEs in traditional and e-commerce industries. As brand-owner of an increasing number of trademarks, it is engaged both in B2B and B2C commerce, reaching its customers through its own webshop and several marketplaces and e-commerce platforms all over Europe. The company's strategy aims to combine branding awareness on multiple channels to implement a product development plan on an international level.
In 2019, Mascot Online B.V. counted 12 brands and a portfolio of thousands of products. The company was active on more than 20 online marketplaces around 8 European countries. Its growth reached a point where it dealt with two main struggles: one data and operational-related, the second one content and branding-related. On the one hand, it was looking for a full-overview over the marketplaces where the company was active; on the other hand, the content team wanted to boost the appearance of the company brands in the Benelux area - especially on Bol.com – while creating few sets of content valid for multiple channels.
The solution
Mascot Online team started using ChannelEngine.com to grow the online reach and the brand-awareness of the trademarks owned by Mascot Online B.V. while beginning to sell on new marketplaces in the Benelux area. Channel Engine has been crucial in integrating new marketplaces such as Blokker, Bol.com, Real, HomeDeco, Leen Bakker, V&D, FonQ, and more. Thanks to the competence and expertise of the ChannelEngine.com team, Mascot Online B.V. was able to launch new platforms in a very short period of time. The company could dramatically reduce its in-house developers' workload and enable the team of Mascot Online B.V. to fully control all marketplace integrations themselves. "Channel Engine is so far the most user-friendly and intuitive software that we've worked with", says the content team of Mascot Online B.V. "Thanks to Channel Engine it is way easier for us to have a full content & data overview over multiple channels".
Next steps
Keep growing in the Benelux area, intensifying brand awareness across different channels
Strengthen the market position within Europe
Leveraging the potential of Channel Engine on new platforms across Europe
