TikTok Shop is moving fast. Is your brand keeping up?
What started as a social commerce trend has become a fast-growing sales channel where discovery, content, and checkout happen in one place.
As shopping behavior shifts toward discovery-driven purchasing, TikTok Shop is creating new opportunities for brands to reach customers and drive growth. But it's not just another marketplace. The buying journey is different, and success requires a different playbook.
Join TikTok Shop and ChannelEngine to learn what makes the platform unique, where brands are seeing traction, and how to prepare for a successful launch.
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🗓️ June 25 | 11am ET · 8am PT · 5pm CEST | Online
What we’ll cover:
👀 Why TikTok Shop deserves a closer look
Learn why more brands are considering it as a channel to connect content, commerce, and marketplace growth.
🛍️ Who shops on TikTok Shop?
Is it still the usual Gen Z crowd, or has the audience moved on?
See how the customer base is evolving and where new buying moments are emerging.
🎯 How discovery becomes purchase
See how content, product discovery, and checkout connect in one flow, and what that means for your ecommerce strategy.
🚀 Which categories are gaining traction
Get a clearer view of where brands are seeing momentum and what makes certain products a stronger fit for the platform.
📦 What brands need before going live
Learn what to prepare across catalog data, inventory, fulfillment, order management, and operational setup.
📈 How TikTok Shop can support wider growth
Discover how TikTok Shop can influence DTC performance, retail sales, brand awareness, and customer acquisition beyond the platform itself.
Who this is for
This session is built for established brands already selling through Amazon, DTC, retail, or other marketplaces that are exploring TikTok Shop as their next growth channel.
Ideal for marketplace managers, ecommerce directors, heads of digital commerce, and cross-functional teams responsible for marketplace expansion and performance.
Speakers
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 Damian SpeckHead of Channel Partnerships  |
TikTok Shop brings content, discovery, and commerce together in one buying journey.
Join the session to understand the opportunity, learn what it takes to launch, and see how your brand can turn TikTok discovery into sales.
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