Selling successfully on Amazon Vendor Central has never been more complex, or more rewarding for those who master it.
The Ultimate Amazon Vendor Playbook brings together leading experts from across the ecommerce ecosystem to reveal how to approach AVNs with confidence, optimize your operations, reclaim lost revenue, and protect your content, pricing, and brand presence.
Created by ChannelEngine in collaboration with leading Vendor experts - Martin Heubel (Consulterce), Bruno Ferreira (Blue Dot Ecommerce), Greg Alexandrian (AMZ PHD), Megan Harmon (ThornCrest Brand Protection), Greg Porlier (Vendor Mint), Hilary Smith (Jungle Scout), and Austin Trunnell (AMPD), this playbook is packed with proven strategies and expert insights.
This is the most comprehensive guide yet to thriving as an Amazon Vendor - the one every serious 1P brand should download.
Inside the playbook:
This guide delivers a full-spectrum roadmap covering every critical aspect of 1P success.
- Content & Strategy – Decoding the Vendor model and preparing for hybrid success
- Negotiation & Profitability – Mastering Vendor negotiations and leveraging data
- Advertising & Content for 1P Sellers – Driving rank and protecting your brand
- Operations & Recovery – Reclaiming revenue and managing compliance
- Supply Chain & Product Management – Streamlining POs, fulfillment, and product lifecycle
- Team Enablement – Building cross-functional Amazon-ready teams
Each section combines strategic insight with practical playbooks, examples, and expert commentary designed to help brands act with confidence, not guesswork.
Why download?
If you’re a brand leader, ecommerce strategist, or marketplace manager looking to strengthen your Vendor Central performance, this playbook is built for you.
Whether you’re managing AVNs, scaling operations, or preparing to integrate a hybrid model, you’ll find clear frameworks and data-backed solutions that unlock sustainable profit.
Well, what are you waiting for? Get your copy!
👈 Fill out the form to download the Ultimate Amazon Vendor Playbook and gain access to the strategies, checklists, and expert guidance shaping the future of 1P success.
(We’ll also send the guide straight to your inbox - no spam, just insights.)
