Walmart Marketplace Seller Summit recap

What we heard at Let’s Grow!

Walmart Marketplace continues to invest in the areas that help sellers get discovered and deliver a better customer experience.

Visibility was a major theme this year, joining assortment, pricing, and fulfillment as a core part of Walmart’s seller success formula. The conversations also covered Sparky and AI-powered shopping, faster delivery, Walmart+, international expansion, and new ways to reach customers through Walmart Connect.

The takeaway was simple: getting products online is only the beginning. Sellers also need strong product content, accurate inventory, competitive pricing, and reliable fulfillment to turn that visibility into sales.

Congratulations to Spreetail

One of our favorite moments from the Summit was seeing our joint customer, Spreetail, receive Walmart’s Outstanding Seller-Fulfilled Performance Award.

Spreetail manages more than 50,000 products across over 20 marketplaces. ChannelEngine supports its Walmart integration and helps the team automate listings, inventory, pricing, and orders across its broader marketplace operation.

Congratulations to the entire Spreetail team on the well-deserved recognition.

New: ChannelEngine supports Walmart Multichannel Solutions

Fulfillment was a major topic at the Summit, which made it a great time to share that ChannelEngine now supports Walmart Multichannel Solutions, or MCS.

MCS lets sellers use inventory stored with Walmart Fulfillment Services to fulfill orders from other channels, including Amazon, eBay, Temu, TikTok Shop, and their own websites.

With the ChannelEngine integration, sellers can automate these orders while managing inventory and marketplace operations from one place. Walmart handles delivery in plain packaging, with standard or expedited shipping options, as well as mail-in returns.

Learn more about Walmart Multichannel Solutions

More than product syndication

Another question came up often at the Summit: With so many marketplace syndication tools available, how is ChannelEngine different?

ChannelEngine does more than send product information to Walmart. We connect Walmart with the systems sellers already use, including ERP, PIM, WMS, and ecommerce platforms, while automating listings, inventory, pricing, orders, and fulfillment.

We also work closely with Walmart Marketplace and the businesses using our platform. Brands and retailers including Adorama, Electrolux, Keter, Jockey, and Spreetail use ChannelEngine to manage Walmart alongside their other marketplace channels.

Adorama is a great example. The retailer manages more than 80,000 SKUs across Walmart, Amazon, Best Buy, Macy’s, TikTok Shop, eBay, and other marketplaces through ChannelEngine. Since centralizing its marketplace operations, Adorama has increased marketplace revenue by 170% year over year, including 31.5% growth on Walmart.

Read the Adorama success story