Sell ​​on Afound with ChannelEngine

Afound provides discounts on fashion and lifestyle products from the H&M Group and other brands.



Powered by the H&M group, Afound was launched in Sweden in June 2018. The independent and off-price brand pursues the business idea of providing an innovative way of meeting the customers and giving high fashion a new life. As a modern fashion and lifestyle marketplace, Afound believes in sustainable customer experience & choice and flexible business models.


Online marketplace for fashion & interior products


Afound sells products within a broad fashion range from clothes, shoes accessories to home decor. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your stock and price on Afound are always up-to-date. Do you want to learn more about our Afound integration? Check out our marketplace guide!

Why sell on Afound?


At Afound you can find and sell products from previous and current seasons, including second-hand and vintage items. Be part of a wide range of suppliers: from global fashion brands to local retailers.




Fashion (prêt-à-porter, shoes, accessories, sport), Home, Interior, Beauty, and more


Austria, Denmark, Finland, France, Germany, Netherlands, Norway, Sweden


700+ global and local brands


Supports B2C sales


1M monthly visitors


USD 67.7M revenue

Scale your business on this marketplace with ChannelEngine
Seamless integration
ChannelEngine simplifies integration with a ready-made connection, eliminating complex custom development. 
Centralized multichannel management
Manage your products, inventory, orders, and pricing across multiple channels, including this marketplace, from one central platform. 
Product listing optimization
Automate the creation and optimization of product listings for this channel. Meet its listing requirements and present your products in the most compelling way.
Synced inventory
Inventory synchronization is critical to avoid overselling. ChannelEngine automatically updates your inventory levels across all your integrated sales channels. 
Automated order processing
Automate the order processing from a central location. ChannelEngine manages the order details and routes them to your system(s) for efficient fulfillment.
ChannelEngine is designed to scale your business, allowing you to easily add more products and marketplaces.