Company Overview

Invicta is known for its extensive and diverse collection of affordable watches. We produce over 4000 new watches a year, making our company unique as a watch brand. At the moment, we have four physical brand stores located in the Netherlands, Germany, and Portugal. The fifth Invicta store in Neumunster, Germany, will be opening soon.

The Situation

Our strategy was entirely focused on selling business to business. As of the beginning of 2019, we noticed more and more a shift in the market from selling B2B to B2C. Our webshop performance was increasing heavily, and we started to investigate other B2C opportunities. We already knew about selling to marketplaces as a supplier and wanted to expand this business by looking for integrators. We compared a few, but ChannelEngine was the best partner for us!

The Solution

ChannelEngine managed to connect with our custom-made CMS software, which was one of the main reasons for us to onboard. Very soon after the connection was set up, we started selling our watches on Amazon and With the help of our Customer Success Manager, other marketplaces such as Miinto, Afound, V&D, and Real followed soon.

The Results

Since the integration with ChannelEngine:

  • We are selling on 8 different marketplaces and 14 different countries. This significantly increased our reach within Europe because of the visibility we have on all marketplaces.
  • We had an increase of 369% on our net revenue compared to 2019.
  • We could easily keep our business going during the COVID period, increasing our turnover.
  • At the moment, we are still growing and are already busy onboarding new channels.

Previous blog posts