Amazon Advertising at scale is not easy. For anyone's unique product, there are at least 50 different campaign strategies that can be run. To make sure you are covering all of your basis, BetterAMS put together an updated list of the foundational strategies and quick tips we use for every single unique product grouping.
If someone is searching for your brand name, and you are not winning the headline search ad, and the top sponsored product placements, the first listings a consumer will see will be your competitors, regardless of your organic rank.
You need to protect these placements.
PPC plays a role in your organic rank and indexation. At its core, you want to drive as much traffic as financially possible to all of your high traffic, top keywords.
You must invest time in your keyword research. Investing in long- tail keywords allows for lower CPC's, highly profitable conversions, and the opportunity to win more market share. It is arguably one of the most valuable strategies in Amazon Advertising, and the process is ongoing.
Targeting your competitor's keywords and ASINs is a great way to win market share and increase brand awareness. Like Pepsi is doing above.
Auto campaigns have the most ad inventory, typically convert well, and act as an evergreen keyword research method. There is really no excuse not to have at least one auto campaign running per unique product grouping.