Marketplace Seller Trends Report 2025

Exclusive insights from 470 marketplace sellers across the US, UK, France, Germany, and the Netherlands.

 

Discover how brands, retailers, and resellers are expanding across marketplaces, tackling operational challenges, and setting priorities for the year ahead.

 

Download your exclusive insights
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Find out how 470 sellers are navigating marketplaces

Marketplaces have become the backbone of ecommerce growth. But for sellers, success now depends on more than just being present - it’s about managing complexity at scale, staying competitive on price and visibility, and finding the right balance between expansion and efficiency.

 

In the Marketplace Seller Trends Report 2025, we go beyond the numbers to show how brands, retailers, and resellers are:

 

  • Expanding their footprint while adapting to regional differences in marketplace dominance and consumer behavior.

  • Tackling operational complexity, from data accuracy and listing errors to the sheer drain of manual processes.

  • Rethinking technology and partnerships, with most sellers calling automation critical but many still relying on outdated tools.

  • Looking to the future, with AI, new sales models, and cross-border strategies already reshaping seller priorities.

Exclusive sneak peek: Key findings

📈 Marketplace expansion is accelerating
On average, sellers are active on 6 marketplaces, with more than a third (34%) already managing 7 or more.
💰 Competing on price and visibility remains tough
29% of sellers name pricing and product visibility as their most pressing challenge in staying competitive.
🤖 AI is shaping what comes next
More than a third expect AI shopping assistants to be the biggest shift in marketplace selling within the next 2–3 years.
⏳ Manual tasks drain resources
Sellers dedicate 36% of their week to repetitive tasks, and over half still rely on spreadsheets or internal tools.
⚡ Automation is now essential
91% of sellers say automation is very important or even business critical to their marketplace strategy.

Why this report matters for 2026 and beyond

Get exclusive seller insights now!

✅ Get instant access to the Marketplace Seller Trends Report

✅ Benchmark your strategy against 470 sellers across the US, UK, DE, FR, and NL

✅ Join our webinar in November for an in-depth exploration of the findings.

 

Discover the trends, challenges, and strategies that will shape marketplace selling in 2026 - and see how your brand measures up.

Download it now
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