Shoptalk Fall recap

What stood out at Shoptalk Fall

Marketplaces and social commerce were featured throughout the sessions, with brands sharing how they’re using these channels to bring in customers and sell products.

QVC reported that TikTok brought it one million new customers in 2025. It treats TikTok Shop as a retail business, with dedicated content, merchandising, fulfillment, and customer service.

AI shopping was another topic, particularly how product information affects what customers find. Stripe described a retailer whose products weren’t being associated with jeans because its descriptions used “denim.” It was a reminder that descriptions and attributes need to reflect how customers ask for products.

BBQ with Inriver and 7Learnings

We took the Nashville theme beyond Booth B21, hosting our Better Together BBQ Lunch with inriver and 7Learnings at Martin’s BBQ on September 29.

It was a chance to grab some BBQ and catch up with brands, retailers, and partners away from the conference. Thank you to everyone who joined us, and to Inriver and 7Learnings for hosting alongside us.

What our latest seller research shows

We released our 2026 Marketplace Seller Trends Report shortly before Shoptalk Fall. Several findings relate to the topics covered at the show:

• 55% of sellers surveyed are active on TikTok Shop, making social commerce part of many sellers’ existing operations.

• Three in five organizations still manage marketplace operations mostly manually or with only partial automation.

• Profit margin per marketplace is now sellers’ leading success metric.

The report surveyed 550 ecommerce decision-makers across the US, UK, France, Germany, and the Netherlands.

How ChannelEngine helps with that work

For sellers already managing several channels, these findings point to familiar challenges: updating thousands of listings, keeping stock accurate, responding to price changes, and getting orders out on time.

ChannelEngine connects marketplaces with sellers’ existing systems to help teams:

• Update listings at scale. Manage marketplace product content and map product attributes to each channel’s requirements.

• Compete for the Buy Box. Automatically adjust prices as competing offers change, with price floors to help protect margin.

• Keep stock accurate. Sync inventory across FBA, your own warehouses, and other sales channels to reduce overselling.

• Manage different fulfillment setups. Support FBA, Amazon MCF, Fulfilled by Merchant, Seller Fulfilled Prime, Walmart Fulfillment Services (WFS), Walmart Multichannel Solutions (MCS), and other fulfillment providers.

• Run TikTok Shop alongside other marketplaces. Keep product information, prices, inventory, and orders connected across TikTok Shop, Amazon, Target Plus, Walmart, Macy’s, and more.

• Help AI shopping tools understand your products. Use AI Attribute Builder to fill gaps in product specifications and other attributes, giving shopping assistants more complete information when matching products to customer requests.