See what is shaping marketplace selling in 2026
(instant access, no forms)
Find out how 470 sellers are navigating marketplaces
Marketplaces have become the backbone of ecommerce growth. But for sellers, success now depends on more than just being present - it’s about managing complexity at scale, staying competitive on price and visibility, and finding the right balance between expansion and efficiency.
In the Marketplace Seller Trends Report 2025, we go beyond the numbers to show how brands, retailers, and resellers are:
- Expanding their footprint while adapting to regional differences in marketplace dominance and consumer behavior.
- Tackling operational complexity, from data accuracy and listing errors to the sheer drain of manual processes.
- Rethinking technology and partnerships, with most sellers calling automation critical but many still relying on outdated tools.
- Looking to the future, with AI, new sales models, and cross-border strategies already reshaping seller priorities.
A few key findings:
📈 Marketplace expansion is accelerating
Sellers are active on an average of 6 marketplaces, and more than a third, 34%, already manage 7 or more.
💰 Competing on price and visibility remains tough
Nearly a third of sellers, 29%, say pricing and product visibility are their biggest challenges in staying competitive.
🤖 AI is shaping what comes next
Over a third of sellers expect AI shopping assistants to be the most significant change in marketplace selling within the next 2 to 3 years.
⏳ Manual tasks drain time and resources
Sellers spend 36% of their working week on repetitive tasks, with over half still relying on spreadsheets or internal tools.
⚡ Automation is now essential
91% of sellers consider automation very important or even business critical to their marketplace strategy.
What this means for marketplace selling
Beyond these headline findings, the report explores seller strategies, regional differences, technology choices, and what is shaping marketplace growth in the years ahead.
⬇️ Download the report now (no form fills) to inform your marketplace strategy for 2026 and beyond,
Expand your knowledge on marketplace selling
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