Fix it Fast: 16 Smart marketplace optimizations that deliver better results

Our marketplace optimization guide shows you where revenue and profit are hiding in plain sight, and exactly how to fix what’s holding you back.

No fluff. Just 16 high-impact optimizations you can put to work right away.

Recognize any of these?

❌ Your products are live, but sales feel flat
❌ Your team’s bogged down with fixes, not growth
❌ Product content is inconsistent or outdated
❌ Your ads aren't converting like they should
❌ It’s unclear what’s working and what’s not

If so, don’t start from scratch - start optimizing. These issues don’t need a full overhaul, just the right fixes in the right places.

Inside: A practical framework for marketplace optimization

Whether you manage 10 SKUs or 10,000, this guide gives you a roadmap to improve what’s already live, without massive resources or complex replatforming.

• Focus where it counts: Use the 80/20 rule to prioritize the listings and actions with the biggest upside.
  
  
• Move from live to optimized: Fix visibility, pricing, content, fulfillment, and channel strategy—optimize key levers without overhauling your stack.
  
  
• Create smarter systems: Set up lean processes and automation to free your team from repetitive tasks.
  
  
• Build on what works: Turn improvements into a repeatable growth engine with feedback loops and performance insights.

"If you’re serious about growing on bol, one thing’s clear: winning the Buy Box is a game-changer. 78% of clicks happen on the first page, and 60% on the top 10 listings. If you’re not up there, you’re losing buyers."

Gerdien van Vuurde,
Head of International Partnerships 

Is this guide for you?

If you’re running marketplace operations, ecommerce strategy, or channel performance - then yes.

Whether you're active on 5 marketplaces or scaling to 50, this guide will help you: