Dubai, UAE – May 5th, 2026
ChannelEngine, the global marketplace integration and automation platform, today announced a strategic global partnership with Increff, a leading retail technology company specializing in inventory management and supply chain solutions. The partnership was established in Dubai on March 25, 2026. Together, the two companies will enable brands and retailers worldwide to scale faster, operate smarter, and unlock new marketplace growth opportunities, with a particular focus on accelerating expansion across the MENA region.
As marketplace commerce across the Middle East continues to grow rapidly, brands are under increasing pressure to balance availability, speed, and operational efficiency. By combining Increff’s real-time inventory intelligence and demand forecasting capabilities with ChannelEngine’s automated marketplace integrations and multichannel synchronization, this partnership enables brands to align supply with marketplace demand, reducing stock imbalances, minimizing manual processes, and accelerating expansion across regional platforms such as Amazon, Noon & Trendyol, as well as 1,300+ channels globally.
Niels Floors, VP of Strategic Development and Regional Lead at ChannelEngine, commented:
Together, we enable brands to expand their reach across marketplaces while operating with greater accuracy, efficiency, and profitability.”
Kanika Bhalla, CRO at Increff, added:
Brands today need connected systems that unify merchandising, inventory, and marketplace execution in real time. Our partnership with ChannelEngine extends that operational intelligence directly into marketplace environments, enabling brands across MENA to align supply with demand, optimize stock movement, and scale their digital commerce operations with confidence.”
Brands in the region are already seeing the combined power of this collaboration in action. BFL Group (Brands For Less), a leading omnichannel retailer in the Middle East, leverages both ChannelEngine’s marketplace automation platform and Increff’s retail technology solutions to drive measurable growth across digital channels.
Chandan Ranganath, Marketplace Manager at BFL Group, commented:
For brands and retailers across the Middle East, this partnership creates a streamlined path to marketplace expansion by aligning intelligent inventory planning with automated marketplace execution.
About ChannelEngine
ChannelEngine connects brands and retailers to more than 1,300 global marketplaces, social commerce platforms, and AI-driven commerce channels through a single platform. The platform automates critical marketplace operations, such as product listings, dynamic pricing, inventory management, and order processing, while integrating directly with existing back-end systems.
By combining extensive channel coverage with automated workflows and real-time synchronization, ChannelEngine enables businesses to manage multichannel complexity, accelerate international expansion, and maintain complete control as they grow. Trusted by leading global brands including Samsung, Unilever, Clarks, and LG Electronics, ChannelEngine operates worldwide with offices in Leiden (Netherlands), New York, Toronto, Berlin, Paris, Dubai, and Singapore.
About Increff
Increff is a leading retail technology company on a mission to become the most admired retail technology company. Our cloud-based solutions, including our innovative Merchandising Software and comprehensive Omni Solutions, empower warehouse and merchandising teams to make data-driven decisions, increase efficiency, and drive sustainable growth. With a global presence in New York, Bengaluru, London, Dubai, and Singapore, Increff serves 700+ brands, helping them streamline operations, reduce costs, and enhance customer satisfaction.
