Marketplaces expected to account for 50% of online consumer electronics trade by 2025

By 2025, marketplaces are expected to account for half of the online consumer electronics trade, according to ChannelEngine report.
Leiden, the Netherlands, July 4th, 2024

A new report by ChannelEngine, a global leader in marketplace integration and management software and Cross-Border Commerce Europe, a leading platform for promoting cross-border e-commerce across Europe, identifies and ranks the leading cross-border online consumer electronics retailers and marketplaces in Europe.

According to the report, in 2024, the consumer electronics retail market in Europe (both online and offline) is expected to grow by 1.25% annually, increasing from €202 billion today to €210 billion. On average, consumer electronics retailers generate nearly half of their revenue from the 3C product category (Computers, Communication, and Consumer Electronics), with the remainder coming from white goods and household appliances.

The European online consumer electronics market is currently valued at €90 billion and is projected to reach €107 billion by 2025, marking a 19% increase. This growth is driven by retailers and B2C marketplaces specializing in the resale of used and refurbished electronics. By 2025, half of the total revenue in the EU consumer electronics market (€107 billion out of €210 billion) will be generated through online sales, with 52% of this amount (€55.5 billion) attributed to cross-border trade.

Representing 11% of total online retail sales across all categories, the €90 billion online consumer electronics market holds the second-largest market share, following the leading fashion sector, which accounts for 15%.

Click here to access the full paid report "TOP 100 Consumer Electronics Retail Europe 2024".
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Ranking of Key Players in Consumer Electronics

This report ranks Consumer Electronics sellers based on several factors: online revenue, online market share, in-company online market share, cross-border visits and sales, marketplace GMV and a number of additional factors. 

Top 100 Online Cross-Border Consumer Electronics Retailers

For 2023, the market size of the Top 100 is €45 billion, representing a 50% market share of the total Consumer Electronics Market Volume of €90 billion. This cross-border share is projected to increase to 52% in 2025 and 58% in 2026.

Marketplaces: Hybrid and Pure

By 2025, marketplaces are expected to account for half of the online consumer electronics trade, up from nearly 40% in 2023. Pure players dominate, with 64 in total (including 16 C2C marketplaces), generating a cross-border turnover of €26 billion out of a total online turnover of €34.6 billion. Marketplaces are thus significant drivers of cross-border trade.

Detailed Insights on the Top 100

  • Average cross-border turnover in the EU: €291 million.
  • Highest turnover: Amazon with €16.2 billion.
  • Monthly average cross-border visitors: 6.6 million (total for Top 100: 720 million), with 53% of visitors being cross-border.
  • Leading product category: Telephony.

The Growing Refurbished Consumer Electronics Market

Scope: Consumer Electronics and E-Waste

Smartphones accounted for approximately 11% of global e-waste in 2022. Green is gold: refurbished electronics are key to green consumption.
Key Figures: Consumer Electronics and Telephony

In 2023, the Consumer Electronics ReCommerce market (online, valued at €7.7 billion) held an 8.6% share of the total online Consumer Electronics market. This share is expected to grow to 11% by 2025, representing a 50% increase in turnover and an annual growth rate of 15% for refurbished Consumer Electronics.

Approximately 4 million tons of Consumer Electronics are disposed of annually in the EU, with about 36% being recycled. Samsung and Apple, the world's largest smartphone manufacturers, are both intensifying their use of recycled materials. Samsung aims to incorporate recycled resin into 100% of the plastics in its products by 2050. In 2022, nearly a fifth of all materials used in Apple products were recycled, with the company striving to eventually manufacture iPhones entirely from recycled materials.

“I am grateful to our market research team and our partner, ChannelEngine, for this inaugural edition of the ‘Top 100 Consumer Electronics Retail Europe’ report. This initiative enhances transparency in the online consumer electronics sector across Europe and stimulates cross-border growth for the entire industry,”
- Carine Moitier, Founder of CBCommerce.EU.

About ChannelEngine 
ChannelEngine is a global marketplace and ecommerce technology company. Its ecommerce and marketplace management platform gives brands, retailers, and distributors the advanced technical capabilities they need to overcome the complex challenge of ecommerce management.

The ChannelEngine platform allows customers to connect and sell products on more than 950 different online sales channels and international marketplaces. Originating in Leiden, the Netherlands, the company now has a global marketplace and partner network and offices in New York, Munich, Paris, Dubai, Singapore, Melbourne, Dublin, and Toronto. ChannelEngine serves customers such as Unilever, Sanofi, Bjorn Borg, Bugaboo, Hunkemöller, Brabantia, Sonos, Electrolux, and Chicco.
About Cross-Border Commerce Europe
Cross-Border Commerce Europe is the European network and knowledge platform for all eCommerce and omnichannel players present in at least three countries in Europe. brings the different actors in contact with each other to increase visibility, share knowledge and figures, and discover trends and specificities of each European country.