Marketplaces have become a regular part of our daily lives. They offer today’s consumer a huge variety of products and services. Marketplaces top the list of preferred channels for many consumers, which is why customer journeys often start (and end) on these platforms. Online customers continue to move to trading platforms, which changes customer behaviour.
This is a development you want to respond to as a brand. To take full advantage of all the opportunities marketplaces have to offer, we recommend our clients to create a professional marketplaces strategy. We help brands and sellers to design and execute a professional marketplaces approach for optimal visibility within marketplaces.