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Sell on AboutYou from your web shop or ERP system
No more manual actions! ChannelEngine is the perfect integration between About You and your own systems.


AboutYou webshop interface
AboutYou offers fashion brands and retailers the opportunity to integrate their assortment into Europe’s fastest-growing fashion platform for young, fashion-conscious customers across 26 markets. The platform gives brands and retailers different options to drive their business to new heights. It allows them to gain access to more than 30 million monthly solid active customers.
Fashion, Shoes, and Accessories
Fulfillment by About You (FbAY)
EUR 1.7B revenue
45M monthly visitors
Supports B2B & B2C sales
ChannelEngine x AboutYou
Order handling
Verticals

The orders sold on AboutYou will automatically be retrieved and will appear in the back end of your own webshop. The sales will follow your regular process without any adjustments needed. Integrate your webshop with one of our plugins and start selling your products!

About You sells products across various categories, including Fashion, Jewelry, Watches, and Cosmetics. Set smart filters to only sell products from particular brands, with a specific minimum stock, margin, price, or other criteria. With ChannelEngine, your inventory and price on AboutYou are always up-to-date.
Why sell on About You?
As one of the fastest-growing e-commerce platforms in Europe, AboutYou has revolutionized the traditional online shopping experience. The platform offers a shopping destination where customers can discover fashion that fits their personalities from more than 2000 brands. By becoming a seller on AboutYou, you get the opportunity to increase your reach and portray your products to the masses. All while keeping complete control and flexibility over your shopfront.

Read more about AboutYou in our marketplace guide
This comprehensive guide offers valuable insights into how you can set up and request an account on the marketplace, the associated costs and channel features, and any additional information.