Online marketplaces are growing at an incredibly rapid pace: the 'platform economy' is expected to reach a global turnover of 3 trillion dollars (26 billion dollars in the Netherlands) by 2022, according to Statista. As a fashion brand or retailer, the question of how you can benefit from the growth experienced by these marketplaces is now more relevant than ever before. But what is the best and easiest way of setting up a fashion marketplace? And how can you keep a clear overview if you decide to sell via several platforms?
It's completely irrelevant whether you are active in shoes, clothing, bags, or sports items, as there is a growing demand for every one of these products on fashion marketplaces. And we're not just referring to international platforms like Amazon and Zalando offering fantastic opportunities, as local marketplaces like Bol.com are certainly also essential game-changers. The reason why fashion consumers enjoy shopping on these platforms so much is simple: it gives them the option of easily comparing products and prices, and they can enjoy trusted and familiar surroundings too, naturally with the associated quality customer service.