France’s ecommerce market is thriving. In 2023, online sales hit approximately €160 billion, marking a 10.5% increase over 2022, and are projected to grow to roughly USD 90–91 billion by 2025, then reaching USD 130 billion by 2030. The market is dominated by B2C, representing over 80% of total ecommerce value, while mobile shopping fuels the momentum, accounting for more than 60–70% of online transactions.
France now ranks as the second-largest ecommerce market in Europe, only behind the UK, with over 50 million online shoppers - more than 75% of the French population. Many shoppers show a strong preference for single-platform purchases, reinforcing the importance of marketplace strategies.
For marketplace sellers, this makes France a compelling opportunity. High digital and mobile penetration, continued growth trends (2025-2030 CAGR ~7–10%), and rising consumer expectations around logistics, transparency, and sustainability mean marketplaces are often the most efficient channel to enter and scale.
Through marketplaces, sellers gain built-in traffic, fulfilment options, advertising tools, trust signals, and localized operations - all crucial in a mature and competitive market enriched by both global giants (Amazon, AliExpress, eBay) and strong domestic platforms (Cdiscount, Fnac-Darty, ManoMano, etc.).
The top marketplaces in France
#1 Amazon
Category Focus: All categories
Special Features: FBA, Prime eligibility, Amazon Ads, Buy Box, robust analytics
Amazon.fr is the undisputed leader in French ecommerce, generating billions in annual sales and attracting over 35 million unique shoppers each month. It covers every category from books and beauty to electronics, toys, groceries, and fashion, making it the go-to destination for French consumers. For international brands, Amazon offers immediate visibility in a market where trust and convenience are critical to winning buyers.
What sets Amazon apart for sellers is its powerful ecosystem: Fulfilment by Amazon (FBA) with six distribution centers across France, seamless access to Prime’s loyal subscriber base, advanced advertising solutions, and the Buy Box, which drives the majority of sales. Brands can scale faster here than on any other platform, leveraging Amazon’s infrastructure to expand across Europe while staying focused on product and growth strategy.
Sell more on Amazon with us.
#2 Cdiscount
Category Focus: Electronics, home, fashion, sports, toys
Special Features: Cdiscount Fulfilment, Cdiscount Ads, loyalty program, fast delivery options
Cdiscount is France’s second-largest online marketplace, attracting more than 20 million unique visitors every month and holding close to 9% of the country’s ecommerce market share. Popular for electronics, home, toys, and sports, Cdiscount has built a reputation as a value-driven platform that resonates strongly with French shoppers looking for affordable prices and fast delivery. For brands, it’s one of the most effective channels to reach a broad domestic audience without competing at Amazon’s scale.
What makes Cdiscount especially attractive to sellers is its suite of growth tools: Cdiscount Fulfilment ensures reliable logistics and quick shipping, Cdiscount Ads boosts visibility through sponsored placements, and its loyalty program helps generate repeat sales. With its established reputation and steady traffic, it provides an excellent entry point for brands aiming to penetrate the French market with competitive offers and category-specific assortments.
Start selling smarter on Cdiscount today.
#3 Fnac
Category Focus: Books, music, gaming, consumer electronics
Special Features: Physical store integration, trusted French retail brand, editorial curation
Fnac is one of France’s most iconic retail names, known for its deep roots in books, music, and consumer electronics. Its online marketplace leverages this reputation, attracting millions of loyal shoppers each month who associate the brand with expertise and quality. For sellers in cultural goods and tech, Fnac provides immediate credibility and access to a highly engaged audience that values trust and service.
Marketplace sellers benefit from Fnac’s integration with physical stores, creating omnichannel visibility and reach. Products listed online gain exposure both digitally and across the retailer’s national store network, boosting brand awareness. Coupled with a curated approach that highlights quality and detail-rich listings, Fnac is a strong channel for brands in entertainment, gaming, and technology looking to connect with buyers who prioritize reliability.
Find out how to become a seller on Fnac.
#4 Darty
Category Focus: Appliances, TVs, audio, computing, smartphones
Special Features: Darty Fulfilment, advertising solutions, after-sales excellence, store network
Darty has become a household name in France for appliances, consumer electronics, and computing products. With over 11 million monthly visits, it attracts shoppers who prioritize service, guarantees, and trusted after-sales support. For brands in electronics and home appliances, Darty’s marketplace represents a high-intent audience ready to buy quality products from recognized sellers.
Sellers gain the advantage of Darty Fulfilment and advertising services, which streamline logistics and improve visibility. The platform’s strict quality and service expectations mean brands that emphasize durability, product information, and installation or warranty options can stand out. Selling on Darty not only builds sales volume but also positions brands alongside one of France’s most respected electronics retailers.
Grow your appliance and electronics sales with Darty Marketplace.
#5 AliExpress
Category Focus: Broad, price-led range across most consumer categories
Special Features: Global reach, frequent deal mechanics, cross-border programs, buyer protection
AliExpress is a global ecommerce giant that has grown rapidly in France, drawing millions of monthly visits thanks to its low pricing and massive product selection. Known for its bargain-oriented catalog, it appeals strongly to younger, price-sensitive buyers and continues to expand its visibility in France and across Europe. For French sellers, AliExpress provides exposure to a wide domestic and international audience through one platform.
What differentiates AliExpress for brands is its strong cross-border framework, frequent promotional campaigns, and robust buyer protection. Sellers that can compete on pricing and offer reliable logistics can scale quickly by plugging into the marketplace’s global ecosystem. For merchants seeking reach and volume, AliExpress is a compelling complement to domestic platforms.
Explore how to sell on AliExpress.
#6 eBay
Category Focus: All categories, including new and refurbished
Special Features: Auction and fixed price, Global Shipping options, eBay Ads, Money Back Guarantee
eBay.fr is one of the most established global marketplaces, known for its flexible selling formats that include both auctions and fixed-price listings. In France, it attracts millions of monthly visitors across categories such as fashion, electronics, collectibles, and refurbished goods. The platform is especially appealing to buyers looking for unique items, competitive prices, or second-hand products.
For sellers, eBay provides access to a global customer base with trusted programs like the eBay Money Back Guarantee and Global Shipping. Its advertising tools and fulfilment partnerships help sellers scale visibility and simplify logistics. Brands that offer niche products, refurbished devices, or competitive deals can thrive here, making eBay a strong complement to mainstream platforms in France.
Boost your reach on eBay France.
#7 La Redoute
Category Focus: Fashion, home, lifestyle
Special Features: Iconic French brand, strong private-label traffic, style-led merchandising
La Redoute is one of France’s most recognized lifestyle and fashion retailers, with a history that spans decades. Its marketplace attracts a loyal audience that shops for apparel, accessories, homeware, and décor, blending fashion and home into a curated shopping experience. With millions of French households trusting the brand, La Redoute gives sellers instant access to a style-conscious audience.
The platform places strong emphasis on curation, high-quality visuals, and clear product descriptions, helping brands showcase their products in an aspirational way. For apparel and home sellers, La Redoute offers not only traffic but also brand association with one of France’s most iconic names, driving both sales and trust.
Become a La Redoute marketplace seller.
#8 ManoMano
Category Focus: DIY, renovation, tools, gardening
Special Features: Category specialists, project-driven navigation, strong customer support
ManoMano has quickly become a category leader in DIY, home improvement, and gardening, with more than 16 million monthly visits. Founded in France, the platform has expanded across Europe, attracting a highly engaged audience of homeowners and hobbyists looking for reliable tools, renovation supplies, and outdoor products.
Sellers benefit from ManoMano’s project-oriented navigation, which drives larger average basket sizes and complementary purchases. Its strong community support and expertise positioning make it ideal for brands offering detailed, specification-rich products. For sellers in the DIY and garden space, ManoMano provides a highly targeted environment with strong growth potential.
Scale your DIY assortment on ManoMano.
#9 Leroy Merlin
Category Focus: Home improvement, building materials, tools
Special Features: Powerful retail brand, pro and DIY audiences, omnichannel services
Leroy Merlin is France’s leading DIY and home improvement retailer, well known for its nationwide network of physical stores and strong brand trust. Its marketplace extends this reputation online, giving sellers exposure to a wide range of DIYers and professional buyers who value reliability and quality.
By joining Leroy Merlin, sellers gain the advantage of omnichannel visibility, with buyers discovering products online and in-store. Brands that provide professional-grade equipment, building materials, or home solutions are well positioned to succeed. The platform’s combination of traffic, brand trust, and strong logistics support makes it a prime channel for the home improvement sector.
Learn how to list on Leroy Merlin.
#10 Decathlon
Category Focus: Sports, outdoor, fitness, cycling, team sports
Special Features: Sports-first audience, international logistics footprint, product testing culture
Decathlon is Europe’s leading sports retailer, and in France, it attracts over 20 million monthly visits. Its marketplace focuses on making sports accessible to all, offering products for activities from cycling and running to team sports and outdoor adventure. Decathlon’s customer base is loyal and passionate, making it a unique environment for sports brands.
Sellers can leverage Decathlon’s global logistics network, covering 26 countries, to distribute products efficiently across borders. The platform’s focus on quality and innovation ensures that well-positioned brands can build trust and scale quickly. For sports and outdoor product sellers, Decathlon provides a targeted community and international reach.
Start selling on Decathlon Marketplace with ChannelEngine.
#11 Veepee
Category Focus: Flash sales across fashion, home, beauty, lifestyle
Special Features: Limited-time campaigns, high-intent audience, brand-led storytelling
Veepee is France’s leading flash sales marketplace, famous for its limited-time campaigns across fashion, home, beauty, and lifestyle products. With millions of loyal members, it creates urgency and excitement around curated deals, making it an excellent platform for brands to clear stock while maintaining brand value.
For sellers, Veepee offers more than just traffic - it delivers storytelling opportunities through branded sales events that highlight products in a premium environment. By participating in flash campaigns, brands can generate fast sell-through, gain exposure to a wide audience, and build consumer interest without long-term price erosion.
Learn more about becoming a seller on Veepee.
#12 BackMarket
Category Focus: Refurbished electronics and devices
Special Features: Quality grading, warranty standards, sustainability positioning
BackMarket has become Europe’s leader in refurbished electronics, carving out a niche in sustainability-focused commerce. It attracts eco-conscious buyers who want certified refurbished devices, from smartphones and laptops to tablets and gaming consoles. Its rapid growth reflects the rising demand for affordable, reliable, and sustainable tech.
For sellers, BackMarket provides a structured ecosystem that ensures consumer trust through product grading, warranties, and strict quality control. This makes it easier for refurbishers and electronics brands to scale while appealing to an audience that values both price and sustainability. Joining BackMarket connects sellers to one of the fastest-growing ecommerce niches in France.
Become a seller on BackMarket.
#13 Conforama
Category Focus: Furniture, mattresses, home appliances, décor
Special Features: Strong brand recognition, value focus, nationwide reach
Conforama is a well-established French retailer specializing in furniture, appliances, and home goods. With strong brand recognition and nationwide reach, it attracts households looking for affordable yet stylish solutions for their homes. The marketplace is particularly strong in categories like living room furniture, bedding, and kitchen essentials.
Sellers benefit from Conforama’s reputation as a trusted household name and its steady domestic traffic. By offering practical, competitively priced products with reliable delivery options, brands can capture a share of the French furniture and home market. Conforama is especially suited for sellers targeting families and first-time homeowners.
Sell furniture and homeware on Conforama.
#14 Maisons du Monde
Category Focus: Furniture, décor, lighting
Special Features: Design-forward curation, lifestyle imagery, European reach
Maisons du Monde is a design-led French retailer specializing in stylish furniture, décor, and home accessories. Known for its inspirational, lifestyle-driven approach, it attracts shoppers seeking cohesive looks and trendy interiors. With a strong presence both online and offline, it appeals to design-savvy French and European customers.
For sellers, Maisons du Monde offers an aspirational platform where presentation and storytelling are key. Brands with distinctive collections, rich visuals, and strong product design can benefit from the editorial approach of the marketplace. It’s an excellent channel for positioning products in a premium, lifestyle-oriented environment.
List your collections on Maisons du Monde.
#15 Kiabi
Category Focus: Affordable fashion for the family
Special Features: Strong kids and basics assortment, frequent collections, loyal base
Kiabi is a French fashion retailer popular for its affordable and family-oriented apparel. Known for inclusivity and accessibility, it attracts a large audience across men’s, women’s, and children’s clothing, making it a go-to choice for everyday fashion.
For sellers, Kiabi provides consistent demand and strong consumer loyalty. Offering competitive pricing, frequent new collections, and reliable sizing information helps maximize performance on the platform. For brands looking to target French families with affordable fashion, Kiabi represents a reliable and scalable sales channel.
Learn more about becoming a seller on Kiabi.
#16 Vertbaudet
Category Focus: Children’s clothing, nursery, toys, maternity
Special Features: Parent-trusted brand, safety standards, curated catalog
Vertbaudet is a French marketplace dedicated to children’s products - clothing, toys, maternity wear, and nursery essentials. With decades of leadership in family‑care retail, it attracts a highly targeted and loyal customer base of parents prioritizing safety, comfort, and quality products. It’s a trusted go‑to for new or growing families in France.
For sellers, Vertbaudet offers access to a discerning audience that values certifications, fabric details, and product functionality. Transparent listings with clear compliance and practical benefits perform best here. If you’re targeting the baby and children’s category, this guide on ecommerce opportunities baby & family care market provides valuable insights on how to capture demand while maintaining trust.
Start selling on Vertbaudet.
#17 Greenweez
Category Focus: Organic food, eco-friendly household, wellness
Special Features: Sustainability mission, certification emphasis, niche discovery
Greenweez is France’s largest marketplace for organic and eco-friendly products, covering categories like groceries, household goods, personal care, and wellness. It appeals to a fast-growing segment of consumers who are increasingly committed to sustainability and healthy living.
For sellers, Greenweez offers a dedicated space to highlight eco credentials and certifications, making it easier to stand out among conscious buyers. By emphasizing sourcing, natural ingredients, and ethical practices, brands can build strong trust and repeat sales. This makes Greenweez an excellent fit for sellers in the organic and eco-products niche.
Grow your eco brand on Greenweez.
#18 Home24
Category Focus: Furniture, décor, home improvement
Special Features: Pan-European reach, large-format logistics, returns handling support
Home24 is a pan-European marketplace specializing in furniture, décor, and home improvement. It attracts shoppers across France and neighboring countries, offering a mix of large-format furniture and stylish interior products. The platform’s cross-border presence makes it especially valuable for sellers aiming to expand beyond France.
For brands, Home24 provides robust logistics support and visibility across multiple European markets. Sellers with scalable supply chains and strong product visuals can benefit from the marketplace’s reach and growing demand for affordable, design-focused home solutions. Home24 is well-suited for furniture and décor sellers seeking international expansion.
Expand your furniture sales with Home24.
#19 AboutYou
Category Focus: Fashion, footwear, accessories
Special Features: Influencer-driven discovery, curated edits, mobile-first experience
AboutYou is a fast-growing fashion marketplace designed around personalization and inspiration. Popular among younger consumers, it offers curated edits, influencer collaborations, and a mobile-first shopping experience. Its focus on style and discovery sets it apart from more transactional platforms.
For sellers, AboutYou provides a powerful channel to connect with a trend-driven audience. Frequent product drops, strong visuals, and influencer-friendly assortments can amplify visibility. The marketplace is ideal for brands looking to build awareness and scale within France’s competitive online fashion segment.
Join AboutYou as a marketplace partner.
#20 Teract
Category Focus: Gardening, pet care, eco home
Special Features: Sustainability focus, regional brands, seasonal peaks
Teract is an emerging French marketplace focusing on gardening, pet care, and eco-friendly home products. With sustainability at its core, it is gaining attention among buyers who value natural solutions and responsible practices. Its appeal is strongest during seasonal peaks like spring planting and pet adoption periods.
For sellers, Teract offers a targeted platform with growing demand in niche but expanding categories. Brands that emphasize eco-responsibility, natural materials, or innovative pet care products will find resonance with Teract’s audience. It’s a marketplace worth watching for long-term growth opportunities in the sustainable living sector.
European marketplaces French sellers should consider
Reach millions of buyers in France with the best marketplaces. Compare features, audiences, and tips to choose the right platforms for your brand.
#21 Allegro
Category Focus: Broad marketplace leader in Poland
Special Features: Large buyer base, local fulfilment partners, strong price comparison traffic
Allegro is Poland’s largest ecommerce marketplace, with over 20 million active buyers each month. Known as the “Amazon of Poland,” it offers broad product coverage across electronics, home, fashion, and everyday essentials. For French sellers, Allegro represents a strong entry point into Central and Eastern Europe.
Sellers can benefit from Allegro’s established fulfilment network, competitive pricing model, and trusted brand reputation. To succeed, brands should localize listings and delivery expectations. For those expanding beyond France, Allegro provides an attractive mix of scale and specialization in a fast-growing market.
Start cross-border selling on Allegro.
#22 Bol
Category Focus: General merchandise across Benelux
Special Features: Benelux market leader, strong Prime-like expectations, reliable logistics
Bol is the leading marketplace in the Netherlands and Belgium, attracting millions of monthly shoppers across categories like books, electronics, toys, and home products. It is the go-to online retail destination in the Benelux region.
For sellers, Bol offers extensive reach with strong customer trust. Clear Dutch- and French-language content, competitive shipping options, and strong stock management are key to success. French sellers expanding westward will find Bol an essential partner for entering the Benelux ecommerce landscape.
#23 Wehkamp
Category Focus: Fashion, home, lifestyle
Special Features: Longstanding Dutch ecommerce brand, curated family offer, payment flexibility
Wehkamp is one of the Netherlands’ most established online retailers, specializing in fashion, home, and lifestyle. With a long-standing reputation, it attracts loyal families looking for trusted brands and quality service.
For French sellers, Wehkamp is ideal for expanding fashion or home assortments into the Dutch market. High-quality visuals, accurate sizing, and fast fulfilment matter most here. If fashion is your growth category, ChannelEngine’s insights on fashion marketplaces in Europe can help you adapt effectively.
Become a Wehkamp marketplace seller.
#24 FonQ
Category Focus: Home and living, interior accessories
Special Features: Design curation, brand storytelling, content-led merchandising
FonQ is a Dutch marketplace specializing in home and living, from furniture to interior accessories. It positions itself as a destination for design-focused shoppers seeking stylish and functional pieces.
Sellers that highlight materials, design details, and usability will resonate with FonQ’s audience. French home and décor brands can benefit from the marketplace’s emphasis on storytelling and curated content.
Showcase your home range on FonQ.
#25 Naduvi
Category Focus: Furniture and home décor outlet
Special Features: Deal-driven model, brand outlets, fast-moving campaigns
Naduvi is a fast-growing Dutch outlet marketplace for home and furniture products. It focuses on discounted collections, overstock, and past-season assortments from well-known brands.
For sellers, Naduvi is a great way to move inventory quickly while reaching design-conscious consumers at attractive price points. Time-bound campaigns and discount transparency drive urgency and conversions. It’s an outlet strategy that works well alongside full-price channels like Maisons du Monde or La Redoute.
Start selling on Naduvi.
#26 VTwonen
Category Focus: Home décor and styling
Special Features: Strong media tie-in, inspiration-first navigation, loyal design audience
VTwonen is a home décor marketplace tied to one of the Netherlands’ most popular interior magazines. Its audience is highly engaged, design-oriented, and inspired by editorial content.
For French sellers, VTwonen is a strong channel for photogenic, trend-led products. Aligning with seasonal themes and magazine features enhances visibility and trust. Brands that provide rich visuals and styled collections can thrive here, supported by content-driven shopping.
Reach design lovers on VTwonen.
Final words
Several marketplaces have established themselves in the French ecommerce sector, focusing on specialties such as home renovation, fashion, and furniture. These platforms attract millions of local customers by offering diverse products, including DIY tools, gardening supplies, and the newest styles and home decor.
They distinguish themselves with their comprehensive offerings, which include unique fulfillment options, targeted advertising, and extended customer support. These marketplaces offer a rich shopping experience while providing sellers with opportunities to enter the French market by employing solutions geared to enhance visibility and sales.
An emphasis on quality and customer satisfaction makes marketplaces essential players in the developing French ecommerce industry.
