Sell on Amazon - the world's largest online marketplace
As one of the Big Four technology companies, Amazon.com is known for its disruption of well-established industries through technological innovation and mass scale.
Amazon EMEA
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted, and you may be eligible to receive help from a dedicated Amazon account representative (i.e. get support during your onboarding from Amazon).
Belgium
- Monthly Traffic: 21M
- Input language: French
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Bol.com, Zalando, Inno
- Register as an Amazon seller
France
- Monthly Traffic: 153.9M
- Input language: French
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Cdiscount, Veepee/Privalia, Fnac/Darty
- Register as an Amazon seller
Germany
- GMV: 69.7B*
- Monthly Traffic: 408.3M
- Input language: German
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Zalando, Otto, eBay
- Register as an Amazon seller
Italy
- Monthly Traffic: 160.3M
- Input language: Italian
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Yoox, eBay, ePrice
- Register as an Amazon seller
Netherlands
- Monthly Traffic: 21M
- Input language: Dutch
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: Bol.com, Wehkamp, Zalando
- Register as an Amazon seller
Poland
- Monthly Traffic: 13.7M
- Input language: Polish
- Currency: PLN
- Monthly fee: PLN 165.91
- Main local marketplace competitors: Allegro, Zalando, AliExpress
- Register as an Amazon seller
Spain
- Monthly Traffic: 129.3M
- Input language: Spanish
- Currency: EUR
- Monthly fee: EUR 39
- Main local marketplace competitors: El Corte Inglés, MediaMarkt, AliExpress
- Register as an Amazon seller
Sweden
- Monthly Traffic: 12.7M
- Input language: Swedish
- Currency: SEK
- Monthly fee: SEK 410
- Main local marketplace competitors: CDON, Elgiganten, H&M
- Register as an Amazon seller
Saudi Arabia
- Monthly Traffic: 14.5M
- Input language: English
- Currency: SAR
- Monthly fee: no fee*
- Main local marketplace competitors: Noon, Sharaf DG, Namshi
- Register as an Amazon seller
South Africa
- GMV: TBC
- Monthly Traffic: TBC
- Input language: English
- Currency: ZAR
- Monthly fee: no fee*
- Main local marketplace competitors: Takealot
- Register as an Amazon seller
UK
- GMV: 64B
- Monthly Traffic: 327.3K
- Input language: English
- Currency: GBP
- Monthly fee: GBP 25
- Main local marketplace competitors: eBay, ASOS, Onbuy
- Register as an Amazon seller
Turkey
- Monthly Traffic: 43.0K
- Input language: Turkish
- Currency: TRY
- Monthly fee: TL 99
- Main local marketplace competitors: Trendyol, Hepsiburada, Teknosa
- Register as an Amazon seller
UAE
- Monthly Traffic: 19.4M
- Input language: English
- Currency: AED
- Monthly fee: no fee*
- Main local marketplace competitors: Noon, Sharaf DG, Namshi
- Register as an Amazon seller
Egypt
- GMV: 257.7M
- Monthly Traffic: 41.2 million
- Input Language: English
- Currency: EGP (Egyptian Pound)
- Monthly Fee: No monthly subscription fee for Professional accounts (limited-time offer).
- Main Local Marketplace Competitors: Noon, Jumia, Carrefour Egypt
- Register as an Amazon seller
Ireland
- GMV: TBC
- Monthly traffic: TBC
- Input Language: English
- Currency: EUR
- Monthly fee: €39 (excluding VAT) for the Professional plan; €0.99 per item sold for the Individual plan.
- Main Local Marketplace Competitors: eBay, ASOS, OnBuy
- Register as an Amazon seller
*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Amazon Americas
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.
US
- GMV: 407B
- Monthly Traffic: 2.2B
- Input language: English
- Currency: USD
- Monthly fee: USD 39.99*
- Main local marketplace competitors: Walmart, eBay, Target+
- Register as an Amazon seller
Brazil
- Input language: Portuguese
- Currency: BRL
- Monthly fee: BRL 19
- Main local marketplace competitors: Mercado Libre, Americanas, Magazine Luiza
- Register as an Amazon seller
Mexico
- Monthly Traffic: 71.7K
- Input language: Spanish
- Currency: MXN
- Monthly fee: MXN 600
- Main local marketplace competitors: Mercado Libre, Coppel, Walmart
- Register as an Amazon seller
Canada
- GMV: 30.1B
- Monthly Traffic: 150.2M
- Input language: English
- Currency: CAD
- Monthly fee: CAD 29.99
- Main local marketplace competitors: eBay, The Bay, Walmart
- Register as an Amazon seller
*denotes that the monthly fee mentioned is temporary. Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Amazon APAC
If you sign up for an Amazon seller account using the exclusive ChannelEngine signup links mentioned below, the fees of some countries may be discounted.
Australia
- GMV: $2.6 billion
- Monthly Traffic: 42.5K
- Input language: English
- Currency: AUD
- Monthly fee: AUD 49.95
- Main local marketplace competitors: eBay, Catch, MyDeal
- Register as an Amazon seller
India
- Monthly Traffic: 286.4M
- Input language: English
- Currency: INR
- Monthly fee: depends on the product category
- Main local marketplace competitors: Flipkart, Myntra, Paytm Mall
- Register as an Amazon seller
Japan
- GMV: 70.7B*
- Monthly Traffic: 543K
- Input language: Japanese
- Currency: JPY
- Monthly fee: JPY 4900
- Main local marketplace competitors: Rakuten, Yahoo!, Mercari
- Register as an Amazon seller
Singapore
- Monthly Traffic: 5.9M
- Input language: English
- Currency: SGD
- Monthly fee: SGD 29.95
- Main local marketplace competitors: Shopee, Lazada, Zalora
- Register as an Amazon seller
Sources: GMV - EcommerceDB, Monthly Traffic - Similarweb
Questions? We’ve got you covered
Are you interested in starting selling on Amazon? Get in touch with us today!
Mitchell Dröge
Global Manager Channel Partnerships
Planning to launch on a new marketplace?
