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WE UNDERSTAND YOUR CHALLENGES

Marketplace optimization

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Automation on marketplaces

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Your success matters Hear from the many companies that have leveraged our solution for growth.

Read the Invicta case study

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Recover lost Amazon Vendor revenue: no spreadsheets, no hassle With Recovery Management, you can automatically recover up to five years of lost revenue with no manual effort.

See what you could recover

Integrations

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Online marketplaces

Social commerce

Click and Ad channels

Coming soon

PLATFORM CONNECTIVITY

Merchant integrations

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Get the full guide here

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Marketplace Shopping Behavior Report 2025 With insights from 4,500 shoppers in The USA, The UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences.

Download now

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SHEIN

Sell on SHEIN with ChannelEngine

Selling on SHEIN lets brands thrive and reach millions of customers worldwide.

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SHEIN marketplace guide

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Introducing SHEIN

SHEIN is a global online fashion and lifestyle retailer with a mission to make the beauty of fashion accessible to all. Founded in 2008, SHEIN primarily targets young consumers and has gained popularity for its vast product range and rapid production cycle, which allows it to quickly bring the latest fashion trends to market.

Shein also uses "gamification" strategies to boost customer engagement on it's shopping app which is used by millions of people worldwide. Users get points and discounts for logging in daily, sharing purchases on social media and referring friends.

Quick facts

200+ million customers installed SHEIN mobile app

75% of between age 18-44

150 million monthly active users

Mainly focused on USA, Brazil, Mexico, the EU and the UK

Supports B2C sales

Key aspects of SHEIN

Global Reach

Affordable pricing

Diversification

SHEIN ships to over 220 countries and regions, making it a truly global brand. The platform operates in multiple languages and currencies to cater to its international customer base.

One of SHEIN's main attractions is its low prices, which make trendy fashion accessible to a broad audience. The company achieves this by controlling its supply chain and working directly with manufacturers.

While SHEIN started as a women's fashion retailer, it has expanded its offerings to include men's clothing, children's wear, home decor, and even pet products. This diversification has helped it capture a broader audience.

Why sell on SHEIN?

Sell fashion, beauty, homeware, and even electronics on the SHEIN Marketplace. SHEIN invites independent brands and sellers to list, promote, and manage their products seamlessly on a fully integrated ecommerce platform. By joining, you can boost your brand's visibility and take advantage of Shein's marketing support, including banner placements, to attract more customers and drive sales.

SHEIN’s on-demand business model focuses on rapid production based on real-time customer demand. Instead of producing large quantities upfront, SHEIN releases small batches of products, monitors customer reactions, and only scales up production for popular items. This model minimizes waste and inventory costs while allowing the brand to stay agile and responsive to fast-changing fashion trends.