Middle East fashion opportunities: A roadmap for cross-border success

Combine expert insights with strategic tips to unlock the lucrative Middle East Fashion market and enable cross border success!

The Middle East, especially UAE and KSA, is a treasure trove for fashion brands. A market where 34% of e-commerce belongs to the fashion segment! A place where the customer demand is sky-high and yet, the local production remains limited. This is a region witnessing one of the fastest-growing e-commerce booms, riding on the back of a youthful demographic, skyrocketing disposable incomes, and an unparalleled surge in internet and smartphone usage.


Access our recorded session and listen to our panel of experts offering insights on how to expand your brand's footprint with a cross-border D2C business in the Middle East, focusing specifically on the lucrative landscapes of the UAE and KSA.


🌍 Overview of the vast potential for fashion brands in the Middle East: The Middle East and UAE in particular, continues to position itself as a global fashion hub and brands have the opportunity to tap into this dynamic market, where cultural richness intersects seamlessly with a growing appetite for diverse and cutting-edge styles.


🚦 Challenges & Considerations of the Middle East Fashion Market: Navigating the vast potential for fashion brands in the Middle East involves addressing import/export regulations, market entry barriers, and additional challenges which our panel of experts outline based on their profound understanding of this dynamic market. 


🚚 Market Entry Strategies for Cross-Border Fashion Brands:

A comprehensive market entry strategy serves as a guiding framework for fashion brands, enabling them to navigate the complexities of the Middle Eastern market. By strategically partnering with prominent e-commerce platforms such as Noon and Namshi, brands can amplify their visibility and accessibility, tapping into the vast online market in the Middle East.


🛒 Marketplace initiatives to enable cross border fashion sales:

Our panel of experts provide a detailed overview of marketplace strategies aimed at enhancing cross-border fashion sales in the Middle East including how Noon supports cross-border e-commerce operations through efficient logistics and shipping solutions, transparency of customs and duties, as well as secure payment options.



Lina Gallagher-Emerce Consulting
Lina Gallagher

Managing Director
emerce consulting

Viswanath Subbaraman-noon
Viswanath Subbaraman
Head of Finance 


Bharat Mandot-Stelcore
Bharat Mandot

Founder and CEO


Niels Floors-channelengine
Niels Floors

VP of Strategic Development